Chaldal, the leading online grocery startup in Bangladesh, has turned 8 years this month. Waseem Alim, Zia Ashraf, and Tejas Viswanath founded Chaldal in 2013 in an attempt to gain share in online grocery shopping, a then-nascent market with seemingly boundless growth opportunities. Specifically, the Chaldal founders aimed to make grocery shopping seamless. The company has since evolved. Today, it has not only built a successful online grocery business, but it has also built an end-to-end grocery supply chain creating a direct backward linkage with farmers as well as a forward linkage with smallholder retailers allowing it greater leverage in the grocery supply chain.
Chaldal is building a suite of businesses that allows customers to buy groceries at a better price and improve the overall grocery supply chain in Bangladesh. These businesses handle everything from working directly with farmers to working with smallholder retailers to micro-warehousing and logistics.
Chaldal is also pursuing some more unexpected areas, including working in the Rohingya refugee camp with WFP, making a strategic investment into home food delivery startup Cookups, and turning its marketplace tech into Chaldal Systems.
Over the years, Chaldal has expanded its platform beyond the marketplace and micro-warehouse model and embedded itself firmly into the grocery supply chain with initiatives like Chaldal Vegetable Network and logistics operations Go Go Bangla.
As a result of its product innovation efforts, Chaldal has seen excellent growth in product adoption and business and has broadened its product offerings across the entire grocery shopping stack. Today, the company delivers over 10,000 orders daily.
In 2020, the company closed its Series B funding round and amid the current coronavirus pandemic, Chaldal is one of the companies playing a critical role in keeping household grocery demands fulfilled while helping Chaldal customers stay indoors and safe.
The company has consistently expanded its coverage in the past two years. After covering all of Dhaka, the company expanded to Naraynganj last year and to Chittagong and Jashore in 2021.
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