Waseem Alim, Zia Ashraf, and Tejas Viswanath founded Chaldal in 2013 in an attempt to gain share in online grocery shopping, a then-nascent market with seemingly boundless growth opportunities. Specifically, the Chaldal founders aimed to make grocery shopping seamless. The company has since evolved. Today, it has not only built a successful online grocery business, but it has also built an end-to-end grocery supply chain creating a direct backward linkage with farmers as well as a forward linkage with smallholder retailers allowing it greater leverage in the grocery supply chain. Chaldal is building a suite of businesses that allows customers to avail groceries at a better price and improve the overall grocery supply chain in Bangladesh. These businesses handle everything from working directly with farmers to working with smallholder retailers to micro-warehousing and logistics.