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Workshop: Product Management for Non-Technical People [Edition 02]

Note: Due to unavoidable circumstances, the workshop has been postponed, we'll announce a new date shortly.

Product management has been one of the most sought-after skills over the last decade. Product management came into being primarily as a career option in the technology industry. However, it has since become a role increasingly relevant and in demand across industries.

Product management as a career has gained significant prominence in Bangladesh over the last several years. The demand for product managers continues to grow in tech and startups as well as in local and multinational corporations. 

Compared to the demand, there is a huge gap in the market in terms of the availability of skilled product managers. Universities yet don’t teach product management. This leaves people who are interested in product management and want to build a career in product management with limited options to learn product management. There are online courses but they often don’t address the context challenges one faces. If you are someone who comes from a non-technical background, it can be an even greater challenge for you. 

This is where our workshop on product management, a collaborative initiative of Future Startup and ConnectX Academy. If you're interested in product management but don't have a technical background, this workshop is for you. 

This is the second edition of the Workshop after its successful first run in June this year.

The workshop will be held on 3 February 2024 and will feature Khondoker Mashuk Ibn Mahfuz, Sr. Vice President of Product and Business Intelligence at fast-growing travel-tech startup Go Zayaan, as the workshop facilitator. Mashuk and his team are responsible for product development and management, as well as business intelligence efforts at GoZayaan, making him the perfect person to guide you through the basics of product management. The workshop will be interactive, allowing participants to ask questions and share their own experiences.

Registration is open now.  You can register by filling out the form below or going here.

More About The Workshop

In this two-hour session, we will explore:

  • Introduction to product management
  • Career opportunities in product management in Bangladesh and beyond 
  • The role of a product manager
  • Skills required for building a successful career in product management and how to develop them
  • Tips for transitioning into product management from a non-technical background
  • Best practices for product development and management
  • Case studies and real-world examples
  • Q&A session 

By the end of the workshop, you will:

  • Understand the fundamentals of product management
  • Learn the key skills required to be a successful product manager from a non-technical background 
  • Discover how to leverage your non-technical background to break into product management
  • Gain insights from the experienced product manager in the industry
  • Have the opportunity to connect with like-minded professionals

Workshop details

  • Duration: 2 hours 
  • Date: 3 February 2024
  • Time: 10:00 AM to 12:00 PM
  • Registration fee: BDT 999
  • Where: Virtual/Zoom/G-Meet video conference 

Note: Due to unavoidable circumstances, the workshop will take place in February 2024.

Mashuk Ibn Mahfuz
Mashuk Ibn Mahfuz, Sr. Vice President, Product and Business Intelligence, GoZayaan

About The Facilitator 

Khondoker Mashuk, Sr. Vice President, Product and Business Intelligence, GoZayaan

Khondoker Mashuk is the Sr. Vice President of Product and Business Intelligence at GoZayaan, where he leads the tech-travel product management and analytics efforts with his team across GoZayaan Bangladesh and GoZayaan Pakistan. He joined GoZayaan to build the product team and his team has helped design the GoZayaan App, GoZayaan Hotel, and GoZayaan Tour, and build the business intelligence and product analytics infrastructure.

Mr. Mashuk started his career in digital advertising at Analyzen Bangladesh Ltd. where he deeply delved into digital content design, advertising technology, and marketing analytics. He had the opportunity to work in Myanmar, Singapore, and Thailand besides Bangladesh before joining GoZayaan. He is an IBA, Dhaka University alumni.

He loves to work in new environments and take on new challenges. He is passionate about data and loves to build products that help people. Read our interview with Mr. Mashuk here.


Registration is open now. 

Please make your payment to 01875321068 (Make Payment) through bKash/Nagad and then fill up the form below. Provide your transaction ID in the field of the payment transaction ID. 

Seats are limited. Please register early if you want to get an invitation.

Mohammad Ruhul Kader is a Dhaka-based entrepreneur and writer. He founded Future Startup, a digital publication covering the startup and technology scene in Dhaka with an ambition to transform Bangladesh through entrepreneurship and innovation. He writes about internet business, strategy, technology, and society. He is the author of Rethinking Failure. His writings have been published in almost all major national dailies in Bangladesh including DT, FE, etc. Prior to FS, he worked for a local conglomerate where he helped start a social enterprise. Ruhul is a 2022 winner of Emergent Ventures, a fellowship and grant program from the Mercatus Center at George Mason University. He can be reached at [email protected]

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