Advertising-tech startup Adeffi Limited, the parent company of vehicle advertising platform Sticker Driver, announced that it has raised $200,000 in pre-seed funding from Bangladesh Angels Network (BAN) to change outdoor advertisement in Bangladesh.
What it does
Adeffi runs Bangladesh’s largest vehicle advertising platform Sticker Driver. Adeffi stands for “advertisement efficiency”. Founded by Binoy Barman, the company says it has added a new dimension to the advertising industry of Bangladesh through technology, transparency, and a broad inventory of advertisement options. It aims to bring efficiencies to the fragmented outdoor advertising market.
The company says it is already profitable, and capital efficient.
What it’s for
With the fresh capital, the company plans to invest in growing its vehicle advertisement platform Sticker Driver, expand nationwide and launch new verticals.
More to that
Adeffi started as a small operation, working out of a small garage. It has since experienced meaningful growth. The company says it now works with a long list of major brands including ACI, Bombay Sweets, Square, Savlon, Domino's pizza, Digital Health, and Xiaomi to name a few customers.
The company currently operates in 3 major cities: Dhaka, Chittagong, and Sylhet, and plans to expand throughout Bangladesh in the coming months. The company also has partnerships with major marketing agencies such as ADA Asia, MarketUp, AdPlay, Mediacom, Jarvis Digital, etc.
Adeffi CEO Binoy Barman says, by becoming a tech-enabled outdoor advertising agency with the motive of innovation, the company can help the advertising industry grow faster by supporting more brands to connect with customers in unique ways.