The new platform helps brand managers monitor and understand how AI sees, mentions, and recommends their brands, and provides actionable recommendations to strengthen AI visibility.
A new type of consumer is beginning to influence brand discovery. Alongside the human consumer, brands increasingly have to account for what pioneering digital-first agency GEEKY Social describes as the “robot consumer”: the AI systems that people now use to research products, compare businesses, and ask for recommendations.
McKinsey’s March 2026 consumer survey in Europe found that 38% of respondents used AI tools to research products and services or decide what to purchase. Adobe’s 2026 Consumer Survey found that 24.9% of customers cited AI-powered platforms such as ChatGPT, Google Gemini, and Microsoft Copilot among the sources they use most often to research information, make purchase decisions, or find recommendations, ahead of company or brand websites at 21.0% and online reviews and ratings sites at 16.0%.
For brand managers, the implication is straightforward: an AI system may describe a brand, compare it with competitors, and recommend or exclude it before the customer ever reaches the company's website. The question is therefore no longer only whether customers can find a brand. It is also: What does AI know about the brand, how does it represent it, and does it recommend it?
That shift has led to the launch of GEEKY AIQ, an AI listening and brand intelligence action platform built to help marketers understand how their brands are being discovered, represented, and recommended across leading AI platforms.
GEEKY Social developed GEEKY AIQ after seeing a growing need among brands to understand this new layer of digital visibility.
The platform has been built specifically with brand managers, CMOs, and marketing teams in mind. Instead of requiring users to interpret specialist AI-search or SEO data, it translates that information into business-focused intelligence around areas including AI visibility, brand mentions, sentiment, competitive share of voice, citations, and recommendation presence.
This allows marketers to see whether their brand appears in AI-generated answers, how it is represented, which competitors are appearing more frequently, and where the brand may be missing from relevant conversations.
The idea draws on a familiar practice in marketing.
For years, brands have used social listening to understand what consumers are saying about them.
GEEKY AIQ extends that logic into a new environment:
What is AI saying about my brand?
GEEKY AIQ has also been designed around the view that simply measuring AI visibility will not be enough.
If a competitor is repeatedly being mentioned or recommended while another brand is absent, the more useful question is why that difference may exist and what the brand can do about it.
The platform is therefore designed to identify potential gaps and turn them into actionable recommendations.
Those recommendations may involve content, website information, third-party mentions, citations, digital PR, brand authority, and other signals across the wider digital ecosystem that can influence how AI systems understand and represent businesses.
Users can choose to work on those recommendations themselves. When the required intervention extends beyond what a marketing team can handle internally, they can also work with GEEKY Social across areas including SEO, Answer Engine Optimization, content, Digital PR and wider digital discoverability.
That combination reflects a broader philosophy behind the product: technology first, with specialist support available when needed.
GEEKY Social believes AI visibility will increasingly sit alongside search visibility, social share of voice and brand sentiment as a metric brand teams need to understand.
As AI assistants become another interface between consumers and information, brands may have less control over the final description a customer encounters.
The AI system may synthesize information from websites, media coverage, third-party sources, and other digital signals, then decide which brands deserve to appear in the answer.
“Brand discovery is no longer happening on one or two platforms. Consumers can discover a brand through search, social media, an AI assistant or an AI-generated recommendation. For brand managers, this creates an entirely new visibility challenge,” said Mahadi Hasan Sagor, Co-founder and Managing Director of GEEKY Social.
“We built GEEKY AIQ to give marketers a simple answer to a very important question: When consumers ask AI about my category, what does AI know about my brand and does it recommend us? More importantly, the platform is designed to tell brands what they can do next,” added Md Saimum Hossain, GEEKY’s Co-founder and Head of Business.
Developed in Bangladesh for a global market, GEEKY AIQ reflects GEEKY Social's broader bet on how brand discovery is changing.
The next generation of brand listening, the company believes, will increasingly be concerned with both what people say about brands and what AI says about them.
