Khaas Food, a Dhaka-based fast-growing brand for safe and natural food, has opened two new outlets, per a press release shared with Future Startup. The 19th and 20th stores of the company are now in Cumilla EPZ and Banasree A-Block, Dhaka.
The company has been building trust for 10 years. Started in 2015 with the motto "Purity is Healthiness," it began as a small Facebook page. Now it serves millions of customers across Bangladesh.
The new outlets will serve growing demand for safe, chemical-free food, the company said in a statement. These outlets target families and professionals in these fast-growing areas, ensuring convenience for families and professionals without compromising on food safety.
"Every outlet we open brings us closer to fulfilling our promise—delivering pure, safe, and trustworthy food to every household in Bangladesh. With these new branches, we are expanding not just our presence, but also our commitment to building a healthier nation," said Habibul Mustafa Arman, Managing Director of Khaas Food.
The expansion follows Khaas Food's multi-channel strategy. The company operates through its website, mobile app, and hotline. It has partnerships with e-commerce platforms like Rokomari and Arogga, and several offline retail and convenience chains.
These new outlets mark growth from the company's earlier expansion. In 2023, Khaas Food opened its 16th outlet in Banasree Block E. The new A-Block location serves a different area within the same neighborhood, showing strong local demand.
The company runs an omnichannel approach. Customers can shop online, visit physical stores, or find products in partner outlets. This strategy helps Khaas Food reach different customer segments across urban Bangladesh.
The move is part of Khaas Food’s broader growth strategy, which focuses on strengthening market presence, diversifying customer access points, and reinforcing its leadership in the safe food industry.
Khaas Food plans more partnerships and outlets in coming months. The goal remains simple: bring safe, high-quality food to every household in Bangladesh, said the company.
