What do you need to know before embarking on a startup journey? A good question to think about if you are interested in startups and entrepreneurship. To me, there are two aspects that you can spend time learning about building companies: 1) what is common among successful companies and founders 2) and what is the hardest part of running a startup. Most other knowledge is either contextual in nature or you don’t need to learn now.
1/ What is common among successful companies and founders across verticals and markets: in simple, they are good at what they do. They work on problems and build products for which there is a need in the market. In summary, they understand the problem they are dealing with. They spend time learning about the product, customers, and the market.