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Daraz Plans Strategic Investment In Logistics and Infrastructure

June 7, 2020

Daraz, in line with its previous precedence, made an announcement last week that the company will be investing some BDT 500 crore in Bangladesh through 2021, reports the Daily Star

1/ The report, while remains rhetorical in nature, offers an insider view into Daraz’s priorities in Bangladesh in the coming months and years. The company eyes major expansion. To back its expansion, it aims to build logistical infrastructure and local hubs across the country. Infrastructure remains critical limitation for ecommerce companies in Dhaka. For instance, a lack of delivery infrastructure continues to negatively affect the consumer experience and the growth of ecommerce in Dhaka. Daraz, with the new investment, aims to tackle some of these limitations and leaps ahead of the competition. 

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Ruhul Kader is a technology business and technology policy analyst based in Dhaka, Bangladesh. He is also the co-founder and CEO of Future Startup and author of Rethinking Failure: A short guide to living an entrepreneurial life. He writes about internet business, strategy, technology, technology policy, and society. He can be reached at [email protected]

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