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IFlix, Malaysia-based Netflix For Emerging Markets, Launches In Bangladesh

Iflix, a Malaysia-based subscription video-on-demand service focused on emerging markets, has launched its operations in Bangladesh in partnership with Robi Axiata Limited today. Monthly subscription fee to access iflix in Bangladesh is priced at BDT 300 while the annual subscription fee is BDT 3,000.

Monthly retail subscriptions for one month of access to iflix in Bangladesh is priced at BDT 300 while the annual subscription fee is BDT 3,000.

iflix also announced an exclusive partnership with Robi Axiata Limited, giving Robi and Airtel customers three months unlimited access, sponsored by Robi (worth BDT 900) to iflix (with no credit card required and no obligations), said a statement.

Robi's Chief Corporate and People Officer Matiul Nowshad, Head of IT Asif Naimur Rashid, Head of Enterprise Business Adil Hossain, Head of Regulatory Affairs Shahed Alam, iflix Head of Asia Jonas Engwall and iflix Bangladesh Country Manager Imrul Karim were present during the launch today.

Founded in 2015, the company is often referred as the Netflix for emerging markets. The service is currently available in 19 emerging markets, mainly in Southeast Asia, including Pakistan. It offers a library of thousands of programs including movies, TV shows, sports programs and other relevant shows from around 230 studio partners in 30 countries.

The company raised US$133 million in new funding in August this year with an ambition to invest more in original content production to attract the “next billion users.” The company claims that it targets common people while Netflix and other similar services target the high-end customers.

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