Coca-Cola Bangladesh, the local operation of global beverage giant, recently has partnered with Top of Mind, the leading advertising and PR agency in the country, as AOR (the agency of record) for its corporate affairs in the country, said a press release.
Coca-Cola, a worldwide leader in its own industry and beyond, is now, following the partnership, a local partner of Top of Mind, the innovative AOR solutions provider with a practical, hands-on approach to media planning and media buying. Under the agreement, Top of Mind will be the AOR for Coca-Cola Bangladesh, spanning across TV, Print, Digital, Radio and Out-of-Home. Top of Mind will also provide exclusive strategic media planning and buying solutions.
Shadab Ahmed Khan, Managing Director, Coca-Cola Bangladesh and Ziauddin Adil, Managing Director, Top of Mind were present at the ceremony to sign the partnership agreement on behalf of their respective organizations. Salma Adil, Chief Financial Officer, Top of Mind, Naushaba Oishee, Marketing Consultant, Coca-Cola Bangladesh and various other top personnel of the two companies were also present.
Ziauddin Adil, Managing Director, Top of Mind commented at the signing, “Coca-Cola without a doubt is one of the most recognizable brands around the world. Strategizing and leveraging such a brand in the local market calls for a keen insight and vision. We look forward to using our decade-plus expertise in the market to take Coca-Cola’s business in Bangladesh to new horizons.”