Bioscope, Grameenphone’s digital video-streaming platform, has launched an interesting bundle paid subscription called Bioscope Prime.
The new Prime feature is only available to GP users and can be bought in the form of buying Grameenphone’s internet package. Paid users will get access to exclusive contents, TV channels such as Zee and Colors Network, entertaining music and different sports channels and more. They will also get access to original contents produced under Bioscope Originals.
Grameenphone is offering two bundles: 1) 5 GB data of 1-month validity package costing BDT 49 2) 3 GB (2 GB regular internet and 1 GB Bioscope Video) and 2-day package. Users have to dial specific numbers for both packages: *121*3349# and *121*3360# respectively.
Bioscope was launched in 2016. Over the past two years, it has grown both in terms of the number of users and content. Grameenphone claims that about 3 million people use the platform every month for their entertainment needs.
Until now, Bioscope has largely been free and did not have a paid plan. With the Bioscope Prime it enters the subscription business and for the first time tries to monetize the platform outside of its existing advertising model.
It is a clever move on the part of Grameenphone that it has bundled it with its internet package which should allow it to overcome the competition from other streaming players in the market easily and win over the users because for most users it would be equivalent to buying an internet package and they would buy it without comparing it with a streaming subscription plan. This move also validates my previous analysis that Grameenphone will eventually use its digital products as a moat and to retain its users as well as grow earning per user.
