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Daily Update: With Pandamart, Q-Commerce, Home Cooks, Foodpanda Eyes Aggressive Expansion Across Multiple New Verticals In 2021

January 31, 2021

Multinational on-demand food delivery company Foodpanda is doubling down on keeping its gain from the coronavirus pandemic, building on it, and expanding the gain across verticals. 

Foodpanda, with an aggressive growth push coupled with relentless investment in logistics and technology, has been able to push past an apparent growth plateau majority of on-demand services suffering from in Dhaka. The company now eyes a number of new verticals as a new battleground. 

The expansion efforts will help the company expand its market and find new growth opportunities. At the same time, it will pit it against a number of serious competitors from across verticals such as grocery, and then every vertical has its own growth challenges. 

Foodpanda, being an aggregator in food delivery, enjoys certain advantages. The hypothesis, as I explained here, is that it can cross-sell customers - customers coming for food will buy groceries and daily essentials as well and create and amplify a virtuous cycle of demand aggregation. It will be interesting to see how Foodpanda manages growth challenges and competition in these new verticals. 

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Ruhul Kader is a technology business and technology policy analyst based in Dhaka, Bangladesh. He is also the co-founder and CEO of Future Startup and author of Rethinking Failure: A short guide to living an entrepreneurial life. He writes about internet business, strategy, technology, technology policy, and society. He can be reached at [email protected]

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