ToguMogu Pvt. Ltd has launched the first parenting app for Bangladeshi parents, a one-stop solution for all the parenting needs from the pregnancy period to the first 5 years of parenthood.
Every day 10,000 children are born in Bangladesh of which 50% are born in first-parent families. There are about 10.5 million families who have children between 0-5 years old.
With families getting smaller and the rise of urban nuclear families, support from other family members during the pregnancy period and the post-natal period are less available.
There are hundreds of myths and non-scientific ideologies that make the whole process difficult, especially for the new parents, who are expecting their first born. Lack of authentic Bengali contents for pregnant mothers is a serious problem when it comes to education and awareness. First-time parents are super sensitive and careful about the products and the services that they will be using.
The idea of ToguMogu was first born to fight these problems, where new and young parents will get all their support from one platform. The co-founders have faced similar challenges with their families that provoked the idea of a one-stop solution for parenting.
The keys to ToguMogu’s parenting services are authenticity and expert verified. Dr. Nazmul Arefin, Co-founder of ToguMogu, said, from the beginning our goal is to make sure parents can make a decision with complete trust from us and by using our platform. This means, all our articles or contents are taken from sources like UNICEF, Babycenter, and contextualized for Bangladesh and checked by doctors. All our products starting from baby products to learning materials are all expert-verified and age-appropriate with the child’s growth.
ToguMogu decided to launch the app due to behavioral change in e-commerce, online service, higher use of smartphones and frequent use of different apps. Young parents are more tech-savvy and always look for the best solutions at an affordable cost at your fingertip.
ToguMogu app journey for Parents
In the ToguMogu parenting app, pregnant couples can join from the first week of pregnancy who will receive a week-by-week pregnancy care series for both expecting mother and father.
After the newborn is born, parents can purchase the most authentic and verified products, and then as the baby grows the parents can purchase other items like age-appropriate books, learning toys.
Finding nanny, child specialist and special children consultants are also available on the app.
ToguMogu app solves the problem of finding nearby best daycare, pre-school, after-school by a location-based search. These establishments are ToguMogu’s expert verified based on the available service. Moreover, clients can also rank the daycare, pre-school based on their own experience.
Parents can even book their next photography session from ToguMogu – a raising trend among new parents. Offers for newborn packages, pregnancy photography, cakes mash, birthday photography etc. are available from Babypixel’s theme and photographers.
Since the start in 2017, as an F-commerce, ToguMogu has constantly added new line of services to its portfolio. In 2019, it fully launched the website with different services. Now the ToguMogu parenting app is released.
Since its inception, ToguMogu has helped more than 2 million parents through their various services from the platform.
Zillul Karim, co-founder of ToguMogu said, We wanted to go slow and steady to understand the parent demand and behavior and offer appropriate services with the most reputed service providers. Our priority is to make parenting easy and fun for new parents and making their decision-making process easy by building trust.
Trust and reputation do not build overnight. Millennium parents are demanding and want the best services. That’s why waited almost 3 years before launching the app.
ToguMogu is yet to raise any external investment and largely funding itself from the revenue it is generating. Now the founders are looking for investment and recently joined Accelerate Bangladesh – an investment readiness program by BetterStories Limited and Bangladesh Angels Network.
Togumogu parenting app recently won the first runner up prize in Call for Nation organized by ICT Ministry and Startup Bangladesh.
Babychakra in India, a Mumbai-based parenting startup has raised $4 million and China’s parenting app babytree has raised $650 million so far. In the US, $500 million is invested in new mom economy startups in the last 5 years. The baby product industry is $2.5 billion in India with 14% CAGR.
Although we didn’t find any particular data for the Bangladeshi market, we know that the toy market is BDT 13,000 crore growing at a rate of 15% per year. This is a strong indicator that young parents are willing to spend more than ever for their child’s happiness and wellbeing.
As all 20-30 years old are going to be parents in the next 5-10 years, ToguMogu is eyeing for this new wave of tech-savvy parents who will be soon entering their pipeline.