A Very Simple Approach to Finding Good Ideas: How NeoFarmers Was Created

May 30, 2020

1/ The upside of good ideas are endless. However, good ideas are often rare and hard to come by. A lack of effective manual makes the task even more harder. There is no shortcut to finding good ideas. Neither is there a standard process. We all land on our own version of good ideas through trial and errors. However, there are certain characteristics that allow for good ideas. Good ideas are often raw and authentic. You don’t manufacture good ideas, they dawn on you. Most good ideas don’t sound like good ideas in the beginning. You often get them through a not so conscious process. 

2/ One shortcut many entrepreneurs and experts in venture building offer when it comes to finding ideas is looking for problems in your own life. Humans are not known for compassion and empathy. We are bad at understanding others. Hence when we are trying to address problems other people have, we miss important details. Compared to that, we are relatively better at understanding our own challenges. Hence it is a far superior strategy to identify our own problems and try to find a solution for them. 

3/ The expectation is that there are a lot of people who are like us and have the same challenges. Hence if we can sufficiently empathize we can identify a problem and thus a solution that a lot of people will find relevant. 

4/ This is where the story of Neofarmers, an online safe food retailer, comes in. The company was originally founded to address a personal challenge the founder was facing - accessing safe food in Dhaka. The idea triggered a collaboration between a few friends and eventually gave birth to a venture that has found relevance with a large number of like-minded people. 

The origin of Neofarmers: 

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Ruhul Kader is a technology and business analyst based in Dhaka, Bangladesh. He is also the co-founder and CEO of Future Startup and author of Rethinking Failure: A short guide to living an entrepreneurial life. He writes about internet business, strategy, technology, technology policy, and society. He can be reached at ruhul@futurestartup.com

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