Shohoz Food Sees Steady Growth And What Shohoz Food Means For Shohoz’s Overall Strategic Ambition

Mar 7, 2019

Shohoz launched Shohoz Food in about October 2018. It deliberately started with a hyper-local model and then gradually expanded across Dhaka. “We are going to launch in one area first, stabilize operation and then cover all of Dhaka very rapidly. It is essentially going to be a hyperlocal model.” That’s Shohoz founder Maliha M Quadir in an interview with FS.

Today, Shohoz Food covers most of Dhaka metropolitan. “We are presently covering most of Dhaka Metropolitan area with few pockets left which should be covered by February,” Shezami Khalil, Shohoz’s Director of Marketing, told Future Startup. “We have around 1000 restaurants listed with us and more restaurants are being added on regular basis.”

Shohoz wants to be an “everything necessary” platform. A super app. Food delivery is an important piece of that strategy. It is also an important ingredient of its competitive moat. More on that in a moment. First, an overview of Shohoz Food.

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Ruhul Kader is a technology and business analyst based in Dhaka, Bangladesh. He is also the co-founder and CEO of Future Startup and author of Rethinking Failure: A short guide to living an entrepreneurial life. He writes about internet business, strategy, technology, technology policy, and society. He can be reached at

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