Body Shop Opens First Outlet In Bangladesh

Body Shop Opens First Outlet In Bangladesh

Body Shop, British cosmetics, skin care, and perfume brand, has launched in Bangladesh. Quest Holdings Bangladesh, a Bangladeshi conglomerate and the exclusive partner of The Body Shop, has opened Body Shop’s first outlet in Bangladesh in the country’s Jamuna Future Park. With the launch, Bangladesh is going to be Body Shop’s 70th market in the world. The company has three thousand stores in 70 markets.

“We are very excited to bring The Body Shop to Bangladesh,” said Annie Chan, general manager for the franchise at The Body Shop Asia-Pacific. “Our customers in Bangladesh will be able to discover The Body Shop’s amazing products and the power of beauty and rituals from around the world,” said Shriti Malhotra, managing director of The Body Shop Bangladesh.

Anita Roddick founded in 1976 with a vision was to sell products with natural, ethically and sustainably sourced ingredients, with simple packaging. “Even in the early days of business, she offered fragrance-free refillable bottles.” The company found traction in no time. By 1978 The Body Shop was growing so fast that it started franchising the business to open more shops across the UK, and then across Europe and globally.

In 2006, L’Oréal agreed to buy The Body Shop for a £652.3 million. In 2017, L’Oreál sold The Body Shop to the ethical Brazilian cosmetics B-Corp, Natura. The company generated US$1.7 billion in revenue in 2017.

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