Native advertising and content marketing have become the most talked about topics in the world of marketing globally. The sharp decline in display ads effectiveness and the rise of ad-blockers in a mobile-first world have led to a search for alternative mediums. And many marketers claim they have found it in native content marketing.
In Bangladesh, where Facebook dominates the digital marketing space, native advertising is yet to get a foothold. However, many progressive brands are trying the medium experimentally. In fact, we have done a couple of experiments from our in-house content studio Storylab with brands like IDLC, Better Stories, Boomerang Digital, Doctorola, G&R, Ispahani, hubdhaka, Transpay, BD Venture and a few others.
Being said that, the understanding of native content marketing is not there yet in Bangladesh. Most people still don’t understand how native ad works and what are the basic differences between native advertising, content marketing, and traditional ad formats. This article aims to deal with the basic understanding of the native advertising:
A shift in how marketers approach advertising
Native content marketing is seeing a growing interest among marketers in Asia-Pacific region according to a report by Warc and King Content. More than 51% marketers said that native advertising was more credible than traditional advertising.
It is hard to predict the future of the format, but it can easily be said that if it is done right, keeping in mind that internet users are not fools and that people pay attention to things they find valuable and useful, the format is well suited to do well in a world full of distractions.
On a separate note, we are offering a small scale native ad and content marketing service from our in-house branded content studio Storylab, if you are interested in trying our service, you can directly email me to [email protected]