Email Marketing is not dead! Try Probaho, a homegrown ESP from Bangladesh ▶ Join Now

Which Companies Lead The Global Wearables Market?

Global wearables market size is growing rapidly. According to IDC, 21 million wearable devices were shipped around the world in third quarter of 2015. The overall market for the wearables almost tripled during this period compared to last year.

We have also seen new players to enter the market. Apple debuted Apple Watch and Xiaomi is competing with its low cost Mi Band.

However, Fitbit has maintained the lead in the global wearables market in the third quarter of 2015, shipping 4.7 million units between July and September, a growth rate of more than 100 percent over last year's third quarter.

The maker of fitness tracking devices has been focusing on functionality of devices and it seems its product focus is paying off well. The company also effectively used its strategy to market its products to large corporations as part of corporate health initiatives.

Global Wearables market
Global Wearables market


Apple: Apple sold 3.9 million watches in third quarter, a slight uptick from the 3.6 million units it shipped in its first quarter. Apple watch is just a little older than two quarters.

Xiaomi: Continues to impress with its low price Mi Band. Though largely confined in China, the startup almost closed the gap with Apple.

Mohammad Ruhul Kader is a Dhaka-based entrepreneur and writer. He founded Future Startup, a digital publication covering the startup and technology scene in Dhaka with an ambition to transform Bangladesh through entrepreneurship and innovation. He writes about internet business, strategy, technology, and society. He is the author of Rethinking Failure. His writings have been published in almost all major national dailies in Bangladesh including DT, FE, etc. Prior to FS, he worked for a local conglomerate where he helped start a social enterprise. Ruhul is a 2022 winner of Emergent Ventures, a fellowship and grant program from the Mercatus Center at George Mason University. He can be reached at [email protected]

In-depth business & tech coverage from Dhaka

Stories exclusively available at FS

About FS

Contact Us