Calling All Student Entrepreneurs: Tell Us About Your Startup

4 Must-Read Books On Startup Growth

Nov 19, 2015

“If you look at the definition of startup, Iraj Islam, co-founder of content marketing giant NewsCred says, it essentially comes down to growth.” Any company can’t be a startup. It has to have this one ingredient that enables it to grow really fast. “Growth is very central to any startup,” adds Iraj.

However, startups growth is not about traditional marketing. It is more than that. As Iraj puts it: “Growth does not come from marketing and growth does not come from funding. Growth comes from doing the right thing and working hard on your product and customers.”

It is often challenging for people to understand the idea of growth hacking and finding alternative ways of growth other than traditional marketing. Indeed, growth hacking itself is a mystery and a process of continuous experiment. Below, find four must-reads that look closely at how growth works and how you can apply growth hacking techniques at your startup.

1. Growth Hacker Marketing by Ryan Holiday

“[A] growth hacker is someone who has thrown out the playbook of traditional marketing and replaced it with only what is testable, trackable, and scalable” ― Ryan Holiday

2. Hooked by Nir Eyal, Editor: Ryan Hoover

“Many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new.” ― Nir Eyal

3. Traction by Gabriel Weinberg and Justin Mares

“Traction trumps everything” — Gabriel Weinberg

4. 100 Days of Growth by Sujan Patel & Rob Wormley

Straight-forward, actionable growth hacks for startups.

Register to read this article in full and more insight articles!

By registering, you will be signed-up for an account which gives you access to our premium stories published a few times a week and archives of all our premium stories. You will also receive a daily newsletter sent to your inbox. To unsubscribe, please visit the profile section in your account. We have a strong privacy policy. We will never share or sell your data to anyone.

What you get
In-depth actionable analysis

In-depth analysis on startup, business and technology scene in Bangladesh that you would not find anywhere else.
Daily and weekly newsletter
Get our daily and weekly newsletter with our most important stories directly to your inbox.
Join the conversion on this article and more on our public Telegram Group
Ibrahim works as an Intern at FS. He takes interviews, writes features, and meets entrepreneurs and makers and doers.

In-depth business & tech coverage from Dhaka

Stories exclusively available at FS

About FS

Contact Us