Ajkerdeal, one of the fast growing ecommerce startups in the country, has announced Mashrafe Bin Mortaza, Captain of Bangladesh Cricket Team, as its brand ambassador.
The startup, Founded by one of the most successful tech entrepreneurs of the country Fahim Mashoor, claims itself as the largest online shopping mall of the country has been trying to fuel its growth with new big partnerships and this new move makes it more real. Few months back the started also partnered with BATA Shoes, countries largest shoe seller, to distribute their products online.
Appointing Brand Ambassador is not a new thing. Big brands and companies have been doing it for years but this is something new in Bangladesh for an ecommerce startup to appoint a brand ambassador.
This new move will give the startup lots of eyeballs for sure but it will take time to see the real result.