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8 basic principles to stay on top

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Apr 7, 2013

The voyage of building a brilliant company takes conscious effort. I have always this question that 'what it takes to build a great company, why few companies do so much than others'. Fortunately, few days back I chanced upon a brilliant revised edition of ‘In Search of excellence’ written by excellence guru Tom Peters & Robert H. Waterman JR. The book is wonderful assertion of building a great company and a treasure trove of lessons learned from America’s best run companies.

Book Cover

Through an 8 points practical and tested principles Peters and Waterman JR guides us towards building a company that stays on top and sustain.

  1. A bias for action: A preference for doing something-anything-rather than sending a question through cycles and cycles of analyses and committee reports.

  2. Staying close to the customer-learning his preference and catering to them

  3. Autonomy and entrepreneurship- breaking the corporation into small companies and encouraging them to think independently and competitively

  4. Productivity through people: creating in all employees the awareness that their best efforts are essential and that they will share in the rewards of the company’s success

  5. Hands-on, value driven-insisting that executives keep in touch with the firm’s essential business

  6. Stick to the knitting-remaining with the business the company knows best

  7. Simple form, lean staff-few administrative layers, few people at the upper levels

  8. Simultaneous loose-tight properties- fostering a climate where there is dedication to the central values of the company combined with tolerance for all employees who accept those values


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Ruhul Kader is a technology and business analyst based in Dhaka, Bangladesh. He is also the co-founder and CEO of Future Startup and author of Rethinking Failure: A short guide to living an entrepreneurial life. He writes about internet business, strategy, technology, technology policy, and society. He can be reached at ruhul@futurestartup.com

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