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8 basic principles to stay on top

The voyage of building a brilliant company takes conscious effort. I have always this question that 'what it takes to build a great company, why few companies do so much than others'. Fortunately, few days back I chanced upon a brilliant revised edition of ‘In Search of excellence’ written by excellence guru Tom Peters & Robert H. Waterman JR. The book is wonderful assertion of building a great company and a treasure trove of lessons learned from America’s best run companies.

8 basic principles to stay on top
Book Cover

Through an 8 points practical and tested principles Peters and Waterman JR guides us towards building a company that stays on top and sustain.

  1. A bias for action: A preference for doing something-anything-rather than sending a question through cycles and cycles of analyses and committee reports.

  2. Staying close to the customer-learning his preference and catering to them

  3. Autonomy and entrepreneurship- breaking the corporation into small companies and encouraging them to think independently and competitively

  4. Productivity through people: creating in all employees the awareness that their best efforts are essential and that they will share in the rewards of the company’s success

  5. Hands-on, value driven-insisting that executives keep in touch with the firm’s essential business

  6. Stick to the knitting-remaining with the business the company knows best

  7. Simple form, lean staff-few administrative layers, few people at the upper levels

  8. Simultaneous loose-tight properties- fostering a climate where there is dedication to the central values of the company combined with tolerance for all employees who accept those values

Mohammad Ruhul Kader is a Dhaka-based entrepreneur and writer. He founded Future Startup, a digital publication covering the startup and technology scene in Dhaka with an ambition to transform Bangladesh through entrepreneurship and innovation. He writes about internet business, strategy, technology, and society. He is the author of Rethinking Failure. His writings have been published in almost all major national dailies in Bangladesh including DT, FE, etc. Prior to FS, he worked for a local conglomerate where he helped start a social enterprise. Ruhul is a 2022 winner of Emergent Ventures, a fellowship and grant program from the Mercatus Center at George Mason University. He can be reached at [email protected]

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