This is a 40 steps product/service launch check list. I will be writing 3 posts on it. Each post will be dealing with specific issues on pre-launch activity, during launch activity and post launch activity.
Product launch is a highly customized issue. Every product launch is different based product type, media, buyers type etc. However this checklist will come to use as a basic understanding material.
Today we will be talking on pre-launch activities.
Pre-launch activities:1. Define your target market ( Ex: region, age, income level etc.) 2. Define your value proposition. (Ex: UNICOM provides out of home advertising services and it helps its clients to view their billboards in premium sites of the country.) 3. Estimate market demand (Ex: how many products you hope to sell in one day, week, & month) 4. Decide on alternatives ( Ex: what will you do if there is an excess demand, low demand etc) 5. Send some complimentary copy to connectors and mavens (Ex: media people, PR firms, sector experts etc) 6. Decide on bonus, reward for early buyers (EX: discounts, bonus, gifts etc) 7. Prepare press materials and review it (if feasible appoint a PR firm) 8. Decide on outlet for your products means where buyers will get them and make as convenient as possible ( keep it selective but convenient) 9. Announce your launch date and keep updating till launching is done.