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One Practical tip on Startup pricing

April 30, 2012

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Ruhul Kader is a technology business and technology policy analyst based in Dhaka, Bangladesh. He is also the co-founder and CEO of Future Startup and author of Rethinking Failure: A short guide to living an entrepreneurial life. He writes about internet business, strategy, technology, technology policy, and society. He can be reached at [email protected]

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9 years ago

From traditional pricing theory aspect, Your suggestion is right. But economics proposes that market forces will determine the price and correct it, if there is any discrepancies, to optimum price level where demand and supply matches.

from a humanistic point of view, a supplier/marketer/businessman can serve the customer not only by product/service, but also by charging right price and forcing other illogical prices to come to optimum level.

So, I think there is no single answer that could fit all the situations.

Ruhul Kader
Reply to  Nezam
9 years ago

Thanks for reading. However, in my post I accepted that, strategy can vary based on situation and product type. Top of that, as you said market forces ultimately define right price for a particular product by eliminating illogical prices but as we have been seen till today, this economic theory exactly does not work in market. Rather, producers whatever way, they charge a price and provide us with some logic that ultimately sustain (debatable). Just think about Mobile phone companies pricing strategy in BD: GP charges still higher than any other operator and they are still market leader, although they claim GP provides best network, however, i doubt their claim, but it works.

Regardless of condition what I have tried to say is to set a non price competition by focusing on quality what ultimately gives a better edge to fight. 

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