Startup entrepreneurs often talk about PR activities with great care. Questions often arise on how can a startup get media publicity. A billion dollar question indeed. Although, PR does solely mean to media publicity. However, getting featured and then getting noticed both are tricky jobs. Top of that, if you are a startup with scarce cash the experience will be a more intricate one. The most predictable cause could be inexperience. But getting media coverage is not a job equivalent to winning moon. Rather if you have solid plan and understanding it is a lot like a mundane work.
Yet, before getting mad on get featured in a newspaper or any other media, what one should focus on is result and impact of any publicity. Spending money behind false publicity is worse than having no publicity. Undoubtedly, PR activities are vital for startup firms to get traction and attention. And nobody will confess any doubt over the subject that getting covered by a mainstream media is the best way to do so. But PR activities have changed a lot over the time. With the materialization of new media like facebook, blog, twitter, now, one can easily do his PR activities without any cost.
Then and again, prior of deciding on what kind of PR activities you want to do and you need to do, a smart entrepreneur needs to answer few questions. What you need to do? How many ways you can do that? What are the among best ways? What will be the cost? How can we measure impact and result? The answer to these question builds the basis for conducting your PR activities.
Asking the right type of questions and giving conscious right answers can form a basis to start your PR campaign. However, here are some practical tips to make the job easy for you:
Public relations is rapidly changing to keep pace with the rapid change in media sphere. Moreover, PR is no longer an afterthought; smart organizations are using new PR tactics to grow their businesses, better connect with users and increase their brand equity.