"Our stories matter... Your stories matter… For you never know how much of a difference they make and to whom". ~ Caroline Joy Adams
If you are a start-up entrepreneur then storytelling is a must have skill for you. Or if you want to be one of them who shake the world. If You aspire to become next Steve Jobs or a copy of Steve! Ok, then tell the world what is your story? What's the story of your venture that you've started or going to start? Steve Jobs had his own story, Mark too. So what is yours? Does it dazzle people, Consumers, investors, stakeholders? Or you cannot even tell it in that articulative way. Or your story is not worth telling. If your business does not have a story worth telling, better you do not start it.