After four decades of doing important work in Bangladesh's academic landscape, Sunrise Coaching Center is making a comeback. Founded in 1983, the institution became a trusted name for generations of students preparing for university and competitive admissions exams. Now, under a new partnership, it's returning with an expanded infrastructure and digital integration.
HulkenStein Ltd., a fast-growing education technology company, announced that it has acquired Sunrise Coaching Center and plans to expand it to more branches across Bangladesh. Together, the two organizations are working to introduce synchronized offline exams and model tests nationwide, combining Sunrise's established reputation with HulkenStein's digital systems to provide students with structured preparation for university, engineering, and other competitive entrance exams.
The partnership aims to ensure every learner gains access to structured, reliable, and scalable preparation systems rooted in both legacy and innovation, playing a transformative role in Bangladesh's education ecosystem.
Under the new partnership, Sunrise Coaching Center has expanded to 22 branches across Bangladesh, its widest reach in history. Each branch will now operate as a hybrid learning hub—seamlessly blending its traditional strengths with the digital sophistication that HulkenStein brings to the table.
Speaking about the collaboration, Anas Ferdous, Chairman of HulkenStein Limited, who personally initiated the partnership, said: “Sunrise has always been a symbol of trust in Bangladesh’s education sector. At HulkenStein, we believe that trust deserves a new chapter one that integrates data, technology, and creativity. This partnership isn’t just about rebuilding an institution; it’s about redefining how students prepare for success in the modern age.”
For many Bangladeshi parents in their 40s and 50s, Sunrise was where they spent many evenings preparing for university entrance exams, hunched over mathematics problems in cramped classrooms. The coaching center became so synonymous with academic success that "going to Sunrise" became shorthand for serious exam preparation.
But like many legacy institutions, Sunrise gradually struggled to stay ahead. Newer competitors came up with air-conditioned classrooms, digital integration, and better tools. Online platforms promised personalized learning and convenient alternatives. Sunrise struggled with aging infrastructure and couldn't adapt to the digital revolution that transformed education over the past decade. But the institution maintains a DNA that is known for delivering high quality education services and the new partnership aims to build on that strength with Hulkenstein’s own technology and education services strength.
The partnership reflects a broader shift in Bangladesh's education sector, where technology companies are increasingly partnering with established institutions rather than competing against them. In a country where nearly 1.5 million students take university entrance exams each year, test preparation remains a multimillion-dollar industry—one where parents often trust familiar names over new startups.
HulkenStein's strategy centers on what it calls "hybrid learning hubs"—physical locations equipped with digital tools, AI-powered question banks, and centralized systems for tracking student progress. Each of the 22 branches will combine traditional classroom instruction with these digital tools. With a Gen Z-driven transformation, Sunrise aims to infuse its rich heritage with cutting-edge digital tools. The goal is to preserve what made Sunrise trusted while eliminating what made it struggle.
The Sunrise revival comes as Bangladesh's digital education space grows rapidly, though much of that growth has concentrated in urban and semi-urban areas. For edtech companies seeking to reach more students beyond the digital only world, physical infrastructure remains essential. HulkenStein is betting that Sunrise's established brand and physical locations can serve as a hybrid model for both organizations—bridging the gap between traditional coaching and digital learning..
Whether that bet pays off will become clearer in the coming months as Sunrise Coaching Center gradually rolls out its new services. For now, the company is focused on making sure that when parents hear "Sunrise," they think not of faded glory, but of renewed possibility. The goal is that, backed by HulkenStein’s vision and technological might, Sunrise Coaching Center reclaims its position as a key player in Bangladesh's education sector..
