On May 17th, 2025, ToguMogu—Bangladesh's largest parenting app—officially launched "ToguMogu Connect" at a special event hosted at Bangladesh Shishu Academy, parallel to ToguMogu's Mother's Day Fair 2025. More than 50 brands participated in the fair, with thousands of families attending the program.
The personalized tech-based service addresses a critical need in Bangladesh, where 2,200 new families emerge every day and over 40 million families navigate the complex journey from pregnancy to their child's first 12 years. Parents face evolving needs at every stage, from newborn care to toddler development, and from educational tools to emotional support, creating significant opportunities for brands to connect meaningfully with this vast market.
ToguMogu Connect bridges this gap by connecting parents with verified brands and service providers in a trusted, community-driven environment, leveraging the platform's position as Bangladesh's largest parenting app.
In this article, we examine the innovative services and benefits ToguMogu Connect offers to both parents and brands, exploring how the platform is transforming family-focused marketing in Bangladesh.
Despite digital advances, barriers such as mistrust in online services, limited access to credible information, and cultural resistance to new products and services catered towards children and families remain widespread. Research from organizations like WHO, BRAC, and the Bangladesh Medical Journal highlight these critical gaps. ToguMogu aims to build trust at scale through a strategic blend of digital and physical engagements — a concept visualized in their “Wheel of Trust.”
This wheel includes:
As the most trusted platform among parents in Bangladesh, ToguMogu is utilizing user behavior and data to provide personalized recommendations to parents. Since it collects extensive user data, the platform knows when a child will be born, when the child will have their first birthday, or even when first teeth may appear. This information is invaluable for brands seeking to reach customers in a timely manner.
This has opened up new opportunities for brands to connect with consumers in a more meaningful way, compared to traditional approaches on social media, TV, or retail.
ToguMogu also announced it is launching an AI-powered ecosystem that elevates personalization to a new level. It has introduced a suite of new features on its app for users and partnering brands, including:
This tech-driven approach ensures that families get the right help at the right time — not just for the child, but for the entire household.
ToguMogu aims to be a bridge between offline experiences and online engagement. From new product launches and product sampling to immersive puppet shows and service lead generation, the platform seamlessly connects community-based interactions with digital follow-throughs.
For businesses, ToguMogu offers a multi-layered ecosystem for marketing and conversion growth. The common services available for brands and businesses, especially those looking to connect with parents, include:
In a market often fractured by mistrust and fragmented communication, ToguMogu Connect aims to help build meaningful relationships between brands and families through authenticity, technology, and empathy.
The service prices are kept affordable so that SMEs and startups can also participate. Female-owned businesses, educational institutions, daycare centers, and other small local businesses can utilize the service.
With Facebook and other social media platforms becoming increasingly expensive, ToguMogu Connect presents an excellent local alternative for lead generation, sales generation, and direct marketing to targeted audiences.
Families are the center of all kinds of marketing, and usually, it is mothers who influence and decide which products to purchase and which services to use for children and family members. ToguMogu, being the largest parenting app with the most active group of mothers on the internet, offers a unique opportunity to brands and businesses wanting to target mothers.
From FMCG products to kids' products, from fashion to choosing local educational institutions, mothers hold the key to household decision-making for any business.
Below are the three unique services that stand out because of their innovation and effectiveness:
1. Offline to Online (O2O) Marketing Solution
Customized QR codes on product packaging bring offline buyers online and train ToguMogu's AI to nurture customers regularly by educating them and providing personalized and timely offers.
Through this service, a brand can use its product packaging or consumer promotion items to collect user data and nurture relationships further. Parents are happy to install the parenting app as it provides them with personalized parenting education and various offers on products and services they need as parents.
2. Product Launching and Sampling Service
Imagine if a diaper brand could send its newborn diapers and wipes as gifts to an expecting mother with a heartwarming letter just seven days before delivery. The diaper brand would win the heart of every new mother, and before the baby is born, the mother becomes the brand's loyal customer.
Or imagine you are launching a new toothpaste for kids. If you utilize ToguMogu's service for product launch, you can essentially conduct sampling with 5,000 mothers whose toddlers have just started using toothpaste. Send those 5,000 products to ToguMogu and specify which districts you want for sampling; they take care of the rest. If you want feedback from users, that's also possible.
3. School Activations and Campaign Services
ToguMogu has a family of six popular characters that millions of children love. Next to Meena or Sisimpur, these characters are among the most popular with Bangladeshi children. Most importantly, they are available for collaboration.
With access to more than 1,500 schools in Bangladesh, they are already the largest school activation campaign provider, reaching hundreds of schools annually in collaboration with different brands.
Through puppet shows and interesting storytelling, the service offers exciting opportunities to influence children and parents with brand messages.
ToguMogu has been quietly testing these services with a selected group of local and global brands that offer products and services for children and mothers.
With the official launch of ToguMogu Connect, the company is now open for collaboration with more local and international brands. ToguMogu's core focus will remain working with brands that offer healthy food, quality learning, nutrition, hygiene, and overall family wellbeing, ensuring they can keep the promise they made to parents.
