Khaas Food, a pioneering omnichannel safe food company, announced its strategic distribution partnership with Unimart Limited, one of the premium super shops of Bangladesh, marking a significant milestone in the company's mission to make safe, high-quality food products more accessible to consumers.
Following a rigorous due diligence process, Khaas Food has been integrated into Unimart's carefully curated selection of premium branded products. Customers can now explore the dedicated Khaas Corner at Unimart branches, experiencing the brand's unwavering commitment to food safety and exceptional quality.
"Our partnership with Unimart represents another step in our journey to make safe food accessible to more people," said Habibul Mustafa Arman, Managing Director of Khaas Food. "We are excited to bring our carefully selected products to a wider audience through this collaboration."
Central to Khaas Food's growth strategy is its unique multi-channel distribution approach. The company has strategically developed an ecosystem that spans multiple platforms, ensuring maximum reach and convenience for consumers. This comprehensive strategy includes an e-commerce website and mobile app, allowing customers to order products directly online.
Additionally, Khaas Food has established its own branded retail outlets, providing a physical touchpoint for customers to experience their products firsthand. The company has also forged strategic partnerships with leading e-commerce marketplaces like Rokomari and Arogga, expanding its digital footprint.
The recent collaboration with Unimart Limited further amplifies this distribution network, enabling Khaas Food to penetrate traditional supermarket channels and reach a broader consumer base.
"We are thrilled to welcome Khaas Food to our product lineup," said Mrinal Patra, who looks after Procurement at Unimart Limited. "Their commitment to food safety and quality aligns perfectly with our standards of excellence."
Customers are invited to visit their nearest Unimart branch and discover the Khaas Food collection, experiencing the brand's premium safe food products firsthand.
Founded in 2015 with the inspiring motto "Purity is Healthiness", Khaas Food has transformed from a small Facebook page selling a handful of food products to a comprehensive omnichannel safe food company. The brand has consistently prioritized food safety and food quality, serving millions of customers through its website, mobile app, hotline, and expanding retail network.
Khaas Food aims to expand its reach further, with plans to establish more partnerships in the coming months to make safe, high-quality food more accessible to consumers across Bangladesh.
