Easy Jobs: Meet The Bangladeshi AI Recruitment SaaS Software Powering 15,000 Companies Globally

Hiring the right talent is crucial for any business, but traditional recruitment solutions can be cumbersome, time-consuming, and expensive. Third-party recruitment platforms offer many benefits including access to a large candidate pool. Still, they also come with limitations such as a lack of structure, higher costs, lack of control over the entire recruitment process, and limited integration options. These challenges multiply if you are hiring remotely—a growing global trend. 

This context led to the creation of easy.jobs, a powerful recruitment SaaS solution conceived by Startise, a Bangladeshi technology conglomerate. The AI-driven recruitment solution has grown from an internal tool to a platform serving over 15,000 companies worldwide.

The Genesis of Easy.Jobs

The story of easy.jobs started in late 2018 when Startise, experiencing rapid growth, found itself grappling with recruitment challenges. The team, led by Startise founder M Asif Rahman and CEO Nazmul Hasan Rupok, realized they needed a more efficient way to manage their hiring process. Like many other products of Startise, this internal challenge inspired the idea of an AI-powered platform that could transform the way companies approach recruitment. “We built easy.jobs because we wanted a recruitment tool that could help us to recruit without relying on email or Google form,” explains M Asif Rahman, founder of Startise and easy.jobs. 

"Our companies A.R.Communications, WPDeveloper and a few others were growing pretty fast back at the end of 2018,” recounts Afshana Rahman, the CMO of Startise. “We were hiring people from all across the country. “But we couldn’t find a solution where we could find all the features we needed to manage our entire recruitment process."

Easy Jobs launched as a public recruitment SaaS in late 2019. The timing proved serendipitous; as the COVID-19 pandemic unfolded, the demand for remote hiring solutions skyrocketed, positioning easy.jobs perfectly to meet the evolving needs of the global workforce. 

Easy Jobs has since evolved into a comprehensive, AI-driven recruitment solution. Today, the platform powers the hiring processes of over 15,000 companies globally, an incredible feat for a solution built for internal use. 

Evolution and Milestones  

Easy.jobs's journey from an in-house tool to a global SaaS platform has been marked by several key milestones:

I. Early Recognition: The very first version of the platform won the title of 'Startup Of The Year' at the BASIS National ICT Awards 2019 in the 'HR solution' category.

II. International Exposure: This early success opened doors for international recognition, leading to easy.jobs representing Bangladesh's SaaS industry at the APICTA Awards 2019 in Vietnam.

III. Pandemic-Driven Growth: The COVID-19 pandemic accelerated adoption, as easy.jobs was one of the first HR solutions in Bangladesh offering remote interview and communication capabilities.

IV. Continuous Feature Development: The team consistently added new features, focusing on remote recruitment tools and AI integration.

V. Global Expansion: From its roots in Bangladesh, easy.jobs expanded its user base to include organizations from the USA, Europe, and Asia Pacific countries.

VI. AI Integration: Advanced AI features were incorporated to streamline candidate evaluation and selection processes.

VII. Enterprise Solutions: The introduction of 'easy.jobs Enterprise' provided white-label options for agencies and large corporations, allowing them to create customized professional career sites, job boards and hiring experience. Bangladeshi companies like Brainstation use easy.jobs enterprise for their recruitment management.

The Product

Easy.jobs is an all-in-one recruitment solution that streamlines the entire hiring process. As team easy.jobs succinctly puts it: "It's an AI-driven recruitment or ATS SaaS solution built to make hiring and candidate tracking as easy as possible for all types of business." 

One unique aspect of easy.jobs is its dual offering: a standalone SaaS platform and a WordPress plugin. This allows businesses to either use easy.jobs as a complete solution or integrate its features into their existing WordPress sites seamlessly.

Iftekhar Alam Pial from team easy.jobs explains the integration: "Since we were already well known in the WordPress community, after releasing the SaaS version of easy.jobs, we decided to include this in WordPress as well. However, two versions come with a complete, seamless integration." This dual offering caters to both WordPress users and non-WordPress users, providing a flexible and integrated solution for businesses of all types. 

All in all, easy.jobs offers a comprehensive suite of features that covers the entire hiring lifecycle. Let’s take a closer look at the key features of the platform: 

• Branded Career Pages: Companies can create custom-branded career pages to enhance their employer brand.
• AI-Assisted Job Posting: The platform uses AI to help create effective job postings with minimal effort.
• Applicant Tracking System (ATS): A comprehensive pipeline to manage candidates through every stage of the hiring process.
• Team Collaboration: User roles and permissions allow entire HR teams to collaborate efficiently.
• AI-Powered Candidate Evaluation: AI integrations help evaluate best candidate match, making the entire process of choosing candidates more efficient and streamlined.
• Remote Hiring Tools: Online interview capabilities and remote recruitment features.
• Assessment Tools: Quizzes and assessments to evaluate candidate skills.
• In-App Messaging: In-app communication with candidates.
• Third-Party Integrations: Including Calendly for scheduling and plans for integrations with LinkedIn and Glassdoor.

Competitive Advantage

Online job platforms are hardly a new thing. However, easy.jobs has carved out a unique position in the crowded recruitment software market through a combination of innovative features, strategic positioning, and a customer-centric approach. We take a look into the key elements that contribute to easy.jobs's competitive advantage:

• Comprehensive End-to-End Solution: Easy.jobs covers the entire recruitment lifecycle, from employer branding to onboarding. By offering end-to-end recruitment tools, easy.jobs eliminates the need for multiple platforms, providing a streamlined experience for recruiters.
• Advanced AI-Driven Integration: The AI-powered candidate evaluation sets easy.jobs apart from many traditional ATS systems, offering a more efficient and potentially less biased initial screening process.
• Flexible Platform Options: The availability of both a SaaS platform and a WordPress plugin caters to a wide range of business needs.
• Customer-Centric Development: The team's focus on user needs has led to continuous improvements. For instance, they introduced remote interview features in response to the pandemic, demonstrating their agility in addressing market demands.
• White-Label and Enterprise Features: Unique customization options allow recruitment agencies and large enterprises to use easy.jobs while maintaining their branding.
• Cost-Effective Solution: By offering a comprehensive set of features at a competitive price point, easy.jobs provides value for businesses of all sizes, from startups to large enterprises.
• Strong Support and Onboarding: The platform provides 24/7 personalized support, including one-on-one demo sessions, ensuring users can maximize the tool's potential.

By combining these elements, easy.jobs has created a robust competitive advantage in the recruitment software market. 

Operation and Culture

By combining technology with user-friendly design and a deep understanding of recruitment challenges, easy.jobs has positioned itself as a powerful tool in the global recruitment software market. The success of easy.jobs is underpinned by its operational structure and company culture.

Operation

Easy.jobs operates with a lean and efficient team structure, leveraging the expertise of around 30 to 40 dedicated professionals within the larger Startise organization. This cross-functional team encompasses various critical roles. The operational approach at easy.jobs is defined by the operational rhythm at its parent company Startise and is characterized by:

• Collaborative Decision-Making: Cross-functional teamwork is emphasized in all aspects of product development and improvement.
• Agile Development: The team employs agile methodologies to rapidly iterate and improve the product based on user feedback and market trends.
• Continuous Learning: The team regularly evaluates global SaaS trends and attends industry events to stay on top of trends and stay ahead of the curve.
• Data-Driven Decision Making: Utilizes analytics and user data to inform product development and marketing strategies.
• Global Perspective: Despite being based in Bangladesh, the team operates with an international mindset, catering to users worldwide.

Culture

The culture at easy.jobs and its parent company Startise is a crucial factor in the product's success. The company’s culture is defined by the following characteristics: 

• Learning and Growth: The company puts a ton of value on learning and growth. Team members are encouraged to expand their skills and take on new challenges.
• Innovation Mindset: The team is encouraged to think creatively and propose new ideas to improve the product. There's a free flow of ideas across different teams and hierarchies.
• Customer Empathy: The team deeply understands and prioritizes customer needs, often going above and beyond to ensure client satisfaction.
• Continuous Improvement: Regular hackathons and growth meetings foster a culture of constant evolution. As the team explained: "Every year, at the end of the year, we have proper hackathon or growth meetings where the entire team, no matter which part of the team, it can be the marketing team or the development team, we all sit together and evaluate the product to see what features have been appreciated by the users, what we needed, and we kind of make a chart of what we're going to do for the next years."
• Ownership and Responsibility: Team members are encouraged to take ownership of their work and are given the responsibility to drive initiatives.

This unique blend of operational efficiency and a growth-oriented culture has been instrumental in easy.jobs's rapid evolution from an internal tool to a globally recognized recruitment solution. 

Future Plans

As the global recruitment SaaS market is projected to reach $26 billion by 2030, easy.jobs is positioning itself for significant growth. 

"We understand that the ATS industry is growing massively all over the world,” explains Afshana Rahman, the CMO of Startise. This is an industry where we have a lot of opportunities to grow. We want to see ourselves become a full functioning data driven ATS solution."

Easy.jobs aims to capitalize on this growth by expanding its presence in key markets like North America and Europe, targeting new industry verticals with tailored solutions, and increasing market share in emerging economies. 

On the product side, the platform says it plans to introduce new features like DocuSign and NDA sign integrations, improved AI capabilities, launch mobile applications, and integrations with major job platforms like LinkedIn and Glassdoor.

Conclusion

Easy.jobs represents a compelling success story of how solving a local problem can lead to a globally relevant solution. From its roots in Bangladesh to powering recruitment for thousands of companies worldwide, easy.jobs demonstrates the potential for innovation from emerging markets. 

As the company looks to the future, its plans reflect a strategic approach to growth that balances technological innovation with user needs, market expansion with product refinement, and global ambitions with local insights.