Email Marketing is not dead! Try Probaho, a homegrown ESP from Bangladesh ▶ Join Now

07 Mental Models For Running Your Business

A mental model serves as a conceptual explanation and structure that illustrates the functionality of something. It's a portable framework you hold while navigating the world, helping you understand the connections and interactions between various elements.

A straightforward instance would be the use of supply versus demand as a mental framework to understand how the economy functions. Another common illustration is the Pareto Principle, often referred to as the 80/20 rule, which suggests that 80% of outcomes come from 20% of inputs. Mental models guide how you perceive, decide, and solve problems in life. 

Applying these models to your business can establish structures and frameworks that can help achieve desired outcomes. 

While not flawless, mental models can significantly reduce decision-making time and facilitate a clear visualization of complex business challenges.

Running a business involves endless complexities and uncertainties. Mental models can work as tools for navigating these complexities with greater clarity. Below we look at several mental models useful for running a business effectively and efficiently. 

01. Supply and Demand

This model represents the relationship between the availability of a product or service (supply) and its desire or need among consumers (demand).

In business, a deep understanding of supply and demand helps in setting pricing strategies, managing inventory levels, and making informed production decisions. 

When supply exceeds demand, it often leads to a surplus, prompting considerations for price reductions or increasing promotional activities to stimulate demand. 

Conversely, when demand surpasses supply, it can signify an opportunity to adjust prices upward or optimize production to meet consumer needs more effectively.

Understanding shifts in demand patterns due to changing consumer preferences, economic conditions, or technological advancements is essential for businesses to adapt and thrive. It influences hiring decisions, salary negotiations, and investment strategies.

Businesses that effectively grasp the nuances of supply and demand are better equipped to forecast market trends, respond to fluctuations, and capitalize on opportunities. 

02. Cost-Benefit Analysis

Cost-benefit analysis involves evaluating and comparing the costs incurred against the benefits gained from a particular decision, project, or investment.

Businesses routinely employ this model to assess the feasibility and desirability of various options. By quantifying both the tangible and intangible costs and benefits associated with a decision, it helps in making informed choices.

Cost-benefit analysis helps in identifying potential risks and rewards, allowing businesses to prioritize initiatives based on their potential returns. It facilitates a structured approach to decision-making by considering not only the immediate financial implications but also the long-term impacts on the company's goals and objectives.

This model enables businesses to allocate resources effectively by weighing the potential gains against the expenses involved. It's particularly useful when deciding between multiple projects or investment opportunities, as it provides a systematic framework for comparing the potential outcomes of each option.

03. SWOT Analysis

SWOT analysis offers a comprehensive framework for evaluating an organization's internal strengths and weaknesses, as well as external opportunities and threats.

Internally, a SWOT analysis delves into a company's strengths and weaknesses across various facets, including resources, capabilities, processes, and culture. Identifying strengths allows businesses to leverage their competitive advantages, fostering areas where they excel. Simultaneously, recognizing weaknesses prompts introspection, enabling companies to address shortcomings and fortify their operations.

Externally, the analysis encompasses opportunities and threats present in the broader business environment. Opportunities signify potential avenues for growth, innovation, or expansion that the company can capitalize on. Conversely, threats represent external factors—such as market fluctuations, competition, regulatory changes, or technological disruptions—that could hinder progress or pose risks.

By combining these internal and external assessments, a SWOT analysis provides a holistic perspective on a company's current position and the context in which it operates. It helps businesses develop strategies that leverage their strengths to seize opportunities, address weaknesses to overcome challenges and prepare for potential threats. 

SWOT analysis isn't just a one-time exercise, it's a dynamic tool that necessitates regular revisiting and refinement. Continuously reassessing internal strengths and weaknesses alongside evolving external factors ensures businesses remain agile and responsive to changes, enabling them to stay competitive and agile in their industry.

04. Decision Trees

Decision trees are a thinking and planning tool designed to map out potential decisions and their outcomes, helping businesses navigate complex scenarios and make informed choices.

When used properly, decision trees display a series of branching pathways, each representing a decision point and the subsequent possible outcomes. They incorporate probabilities and potential consequences at each juncture, providing a systematic approach to evaluate multiple options and their associated risks.

In the business context, decision trees aid in scenario analysis and risk assessment, identifying the most favorable paths or courses of action by considering various alternatives and their potential outcomes. This model is particularly beneficial when faced with decisions that involve uncertainty or multiple variables.

Decision trees also foster a clear understanding of the implications of each decision. By visualizing different scenarios and their probable consequences, businesses can weigh the risks and rewards associated with each choice more effectively.

05. Game Theory

Game theory offers valuable insights for businesses, particularly in strategic decision-making, competitive analysis, and understanding interactions among stakeholders. The model is invaluable for understanding the dynamics of competition, cooperation, and negotiation.

Businesses frequently operate within environments where multiple actors, such as competitors, suppliers, customers, and regulatory bodies, influence outcomes. Game theory provides a framework to analyze these interactions and predict potential strategies each party might employ.

One of the essential concepts within game theory is the Nash equilibrium, where each participant's strategy is optimal given the strategies chosen by others. Understanding these equilibriums helps businesses anticipate competitors' moves and make strategic decisions that account for various scenarios.

Moreover, game theory aids in strategic planning, pricing strategies, and market entry decisions. 

For instance, in pricing, businesses consider the reactions of competitors to their pricing decisions, striving to find a balance that maximizes their profits while accounting for competitors' responses.

While game theory provides a robust framework for strategic decision-making, it's essential to recognize its limitations, especially in complex, dynamic environments. Real-world business situations often involve uncertainties, changing dynamics, and behavioral complexities that might not perfectly align with theoretical models.

Nevertheless, incorporating this mental model helps businesses make more informed decisions, predict competitive behavior, strategize effectively, and navigate the intricate landscape of business interactions and relationships.

06. Inversion

A mental model for approaching problem-solving by focusing on the opposite perspective or considering what one wants to avoid rather than what one wants to achieve. It's a strategy that encourages thinking backward, flipping the situation, and analyzing it from a different angle.

In the context of running a business, inversion proves to be a valuable tool for risk mitigation, decision-making, and problem-solving. Instead of solely focusing on achieving success or desired outcomes, businesses employ inversion to identify and mitigate potential pitfalls, errors, or failures.

By considering the negative aspects, risks, or potential failures associated with a decision or strategy, businesses can develop robust contingency plans, reduce vulnerabilities, and enhance resilience.  

Inversion encourages critical thinking and fosters a culture of prudent decision-making within organizations. It prompts teams to consider not only the desired goals but also the obstacles, drawbacks, or unintended consequences that may arise from their actions.

However, while it is a valuable mental model, it's essential to strike a balance. Overemphasizing negative scenarios may lead to excessive caution or missed opportunities for growth and innovation. Using inversion as a complementary tool alongside other mental models is crucial to fostering a comprehensive approach to problem-solving and decision-making.

07. Agile Thinking

Agile thinking, stemming from the principles of Agile methodology in software development, has extended beyond its original domain and become a vital mental model for running businesses. It emphasizes adaptability, flexibility, collaboration, and responsiveness to change.

In business, agile thinking represents a mindset that promotes iterative and incremental approaches to problem-solving, decision-making, and project management. It acknowledges the dynamic nature of markets, customer needs, and technologies, advocating for a more nimble and responsive organizational structure.

One of the key aspects of agile thinking is its focus on continuous improvement and learning. It encourages businesses to embrace experimentation, feedback loops, and constant reflection on processes and outcomes. This iterative approach allows for quicker adaptations, refinements, and optimizations in strategies and operations.

Agile thinking emphasizes collaboration and cross-functional teamwork. Breaking down silos and fostering communication and cooperation among diverse teams enables faster decision-making and problem-solving.

Agile thinking also advocates for decentralized decision-making and empowerment at various levels within the organization. It encourages autonomy and accountability among teams, fostering a culture that enables quick responses to market changes or emerging opportunities.

However, embracing agile thinking in a business context requires a cultural shift and a willingness to embrace change. Traditional hierarchical structures and rigid processes might need adaptation to accommodate the agility and flexibility necessary for this approach.

In conclusion, mental models can be indispensable tools for businesses, offering frameworks that facilitate strategic decision-making, enhance problem-solving capabilities, and foster agility in an ever-changing business environment. Embracing these models not only equips businesses to navigate current challenges but also prepares them to thrive amidst future uncertainties, ultimately driving sustained success and growth.

Ayrin Saleha Ria works at Future Startup as a full-time Research Associate. She has a background in Applied Sociology. Before joining the FS team, she worked and volunteered with a number of social organizations. As someone who comes from a social science background, she takes a deep interest in research around important social-economic challenges in our society. A voracious reader, Ayrin is passionate about working for the betterment of society, takes a deep interest in human society and behavioral science, and loves books.

In-depth business & tech coverage from Dhaka

Stories exclusively available at FS

About FS

Contact Us