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Khaas Food opens new outlet in Banasree, aims to make safe food accessible to more people

Khaas Food, the Dhaka-based fast-growing omnichannel safe food company, opened its 16th retail outlet on Tuesday in the capital’s Banasree area. The new outlet, located at Banasree Block E, Road 4, House 43, will allow Khaas Food customers from Banasree and adjacent areas conveniently shop Khaas Food products. 

The company says the new outlet will help make safe food popular and easily accessible to more people. 

Like every other Khaas Food outlet, the new outlet will be connected to Khaas Food’s online platform, which will allow the company to deliver online orders from customers in the area faster and at less cost.  

Khaas Food Chairman Md. Mahfujur Rahman, Managing Director Habibul Mustafa and CEO Md. Tauhidul Islam were present at the outlet opening ceremony along with other senior officials of the company from across Sales and Customer Experience, Brand, Wire House, and Distribution and Technology.

Khaas Food Managing Director Habibul Mustafa says, "Khaas Food has been working hard to bring safe food products directly from producers and farmers to the doorsteps of people at affordable prices. Through opening this outlet, we are taking another step forward in that journey.”

Customers began to throng the outlet from the morning of the opening day. The company announced a 25% special discount on all products on the eve of the outlet opening. The company says the offer will run until February 28. The company also introduced several other interesting gifts and offers to encourage customers to visit the outlet and share the event online.  

In addition to that, nutritionist Nahida Pervin, consultant, and CEO of Nutri n Care, was present at the outlet throughout the day and answered questions from customers on various nutrition, healthy eating, and food-related issues, which received excellent feedback and appreciation from visiting customers. 

Courtesy Khaas Food
Courtesy: Khaas Food

Launched in 2015 with the motto "Purity is Health", Khaas Food has always maintained that serving customers with safe food products remains the first priority for the company. Over the years, the company has built a widely recognized safe food brand and an omnichannel operation at the intersection of its ecommerce operation and now a growing retail outlet network. The company says it has served millions of customers through its website, app, hotline, and retail outlets. 

Khaas Food's relentless drive to make safe food accessible to more people has won the company praises from consumers and recognition from stakeholders including ECMA Award, F-Commerce Summit Award, Young Entrepreneur Award, and Best Safe Food E-Commerce Platform Award. 

Khaas Food started as a Facebook Page taking orders online for a handful of food products such as milk, honey, and so on and delivering high-quality safe food to customers. Eventually, the company launched an ecommerce platform and started taking orders through its website and app. Over the past years, it has outgrown its ecommerce company identity and has since evolved into an omnichannel safe food company. 

Khaas Food first made its foray into brick-and-mortar retail in 2019 with 4 retail shops across Dhaka set up in a unique franchise model where it works with partners. Khaas Food currently has 16 outlets across four divisions in Bangladesh.

The model has helped Khaas Food to connect its online operation with an equally important offline creating new growth opportunities, a hyperlocal ecommerce delivery model, building trust and improving brand image, and creating stronger competitive moats for the company in a fast-evolving vertical. Khaas Food says it plans to open more outlets across Bangladesh in the coming months.

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