Pathao Experiments with ‘Buy Now, Pay Later’ Feature, Pathao’s Strategic Motivation

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Nov 17, 2021

Digital services platform Pathao has introduced a new 'Buy Now, Pay Later' (BNPL) feature for top Pathao Food customers. Rolled out on a test basis to a limited number of users, the feature allows select Pathao Food users to choose ‘Pay Later’ as their payment method to complete orders in one tap.

Each user receives a personal due limit, designed based on a number of factors, which can be spent for 15 days and then repaid in installments over the next 30 days. There is no additional charge or interest. However, a late fee will be applicable for failure to pay on time. 

The whole idea behind buy now, pay later is that consumers can shop for things they need immediately while getting a little extra time to pay for them. With the acceleration of digital commerce over the last few years, BNPL has seen explosive growth across markets. 

Pathao is the first company to try the feature in Bangladesh.

Understanding BNPL


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Ruhul Kader is a technology and business analyst based in Dhaka, Bangladesh. He is also the co-founder and CEO of Future Startup and author of Rethinking Failure: A short guide to living an entrepreneurial life. He writes about internet business, strategy, technology, technology policy, and society. He can be reached at ruhul@futurestartup.com

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