Strides Co, a Dhaka-based fashion ecommerce startup that sells premium contemporary clothing and wardrobe essentials, announced that it has raised a pre-seed round investment from Bangladesh Angels, per a press release. The details of the deal were not disclosed.
Direct-to-consumer fashion is a big trend across markets — dominant businesses are being built using a combination of tech and savvy design sense.
As the coronavirus pandemic rages across the world, the model has suddenly found an increased relevance. Stores are closed. Consumers are increasingly relying on the internet for everything from daily necessities to luxury shopping.
Direct-to-consumer also offers greater leverage over customer insights — every sale online is a data point. That being said, fashion remains a difficult space.
Potential challenges for Strides Co could come from finding a balance between several competing priorities: one, whether to become a marketplace, which the company aims to become eventually or to focus on building its own brand — because operational realities of marketplaces are different from selling in-house DTC brands. Two, whether to diversify distributions aka combine multiple third party channels with DTC strategy to reach more customers.
For now, Strides Co suggests it has a deep understanding of both tech and fashion to take on these challenges.