Grameenphone has collaborated with Fortumo to launch direct carrier billing (DCB) in Bangladesh, said a press release. Grameenphone is making it possible for its customers to get the benefits of DCB, which is an online payment method that will allow them to make purchases by charging payments to their mobile bill – postpaid or prepaid SIM card.
On this occasion, Solaiman Alam, Chief Digital and Strategy Officer, Grameenphone, said, “There is a market demand for easy digital payment using mobile balance for popular apps and facilitating such payments through partners like Fortumo will help Grameenphone to give our customers what matters the most. To provide simplified solutions to the customers, we are pleased to partner with Fortumo, which is trusted by renowned global merchants. We look forward to a promising future.”
Taavi Krusell, Vice President, Telco Partnerships, Fortumo, added, “Carrier billing gives digital service providers access to the most widely available and simplest mechanism for collecting payments from their content. Rather than integrating with each mobile operator separately, Fortumo enables carrier billing connections at a scale and through one integration. We are excited to expand our partnership with Grameenphone and bring direct carrier billing services to Bangladesh.”
The partnership will allow digital content merchants to collect carrier billing payments from Grameenphone subscribers through Fortumo’s Hosted DCB product. The approach makes it easier for merchants to launch carrier billing in a scalable manner – one integration to Fortumo enables payments with Grameenphone and hundreds of other mobile operators across the world.
Only 0.2% of the population in Bangladesh have credit cards while over 40% of people have a smartphone. This creates a challenge for online merchants as people struggle to pay for digital content in an accessible way. Direct carrier billing resolves the issue and helps merchants grow their revenue in the process.