Industry Dive, a leader in business journalism, and NewsCred, a global leader in enterprise content marketing technology, today announced that Industry Dive will acquire NewsCred's Content Marketing studio and services business including assets, people, and clients. NewsCred will retain its software products.
The acquisition augments Industry Dive's in-depth market expertise, first-party audience insights, and unparalleled distribution through its portfolio of 22 news publications with NewsCred's content creation capabilities. Industry Dive is a niche B2B media company. The company has a presence in almost 20 niche verticals that include banking, bio, pharmaceuticals, construction, education, grocery, marketing, retail, smart cities, transport, waste, and others. The company has been profitable.
While Industry Dive has acquired NewsCred's Content Marketing Services, Licensed Content Marketplace, and Content Hub, NewsCred will retain its software platform offering end-to-end campaign management, budget and resource management, content creation workflow tools, publishing integrations, and performance and content analytics.
