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Pivot to Grocery

May 27, 2020

A number of ecommerce companies in Dhaka have made active pivot to online grocery amid the coronavirus pandemic. Ride-hailing company Pathao launched its on-demand delivery service Pathao Tong. PriyoShop, the ecommerce marketplace, launched a grocery delivery service. Evaly launched Evaly Express offering on-demand grocery deliveries across Dhaka city. Others with limited online grocery operations have expanded their coverage and service. And there are location specific grocery delivery services being launched and operated. 

The coronavirus pandemic has fundamentally changed the business across the world. 

Relevance has become an important aspect of every business amid. High flying businesses are suffering because they have little relevance amid lockdown and widespread decline in consumer demand. This has inspired a pivot to ‘anything that works’ among companies. 

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Ruhul Kader is a technology and business analyst based in Dhaka, Bangladesh. He is also the co-founder and CEO of Future Startup and author of Rethinking Failure: A short guide to living an entrepreneurial life. He writes about internet business, strategy, technology, technology policy, and society. He can be reached at

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