Pivot to Grocery

A number of ecommerce companies in Dhaka have made active pivot to online grocery amid the coronavirus pandemic. Ride-hailing company Pathao launched its on-demand delivery service Pathao Tong. PriyoShop, the ecommerce marketplace, launched a grocery delivery service. Evaly launched Evaly Express offering on-demand grocery deliveries across Dhaka city. Others with limited online grocery operations have expanded their coverage and service. And there are location specific grocery delivery services being launched and operated. 

The coronavirus pandemic has fundamentally changed the business across the world. 

Relevance has become an important aspect of every business amid. High flying businesses are suffering because they have little relevance amid lockdown and widespread decline in consumer demand. This has inspired a pivot to ‘anything that works’ among companies. 

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