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Global Brands Pay Growing Attention To Bangladesh Market

An increasing number of international brands are paying attention to the Bangladesh market. TBS has an interesting report on the development here. 2019 alone saw the launch of a handful number of multinational brands launching their retail operations in Bangladesh. 

Domino’s Pizza was launched in 2019 and today they have three outlets in Dhaka. Miniso, the Japanese design-focused retail brand, has now 5 outlets in Dhaka. 

Grameen Uniqlo, another Japanese brand, that was launched in 2013 in collaboration with Grameen Bank has now 16 outlets in Dhaka. Sports products brands Puma opened one and Decathlon two outlets in Dhaka last year. 

All these companies plan to expand operations in Bangladesh in the coming years. 

Why it matters: Dhaka’s retail scene has been seeing a growing infusion of new blood of late and across verticals. We have seen food retail chains, both local and international, such as Northend, Kazi Food Kitchen, CP Food, Burger King, KFC, Pizzahut to achieve decent growth over the past years. Accelerated economic growth, the emergence of a new middle class, and growing urbanization offer excellent opportunities to the retail market. Look out for this trend to accelerate in the coming years. 

Mohammad Ruhul Kader is a Dhaka-based entrepreneur and writer. He founded Future Startup, a digital publication covering the startup and technology scene in Dhaka with an ambition to transform Bangladesh through entrepreneurship and innovation. He writes about internet business, strategy, technology, and society. He is the author of Rethinking Failure. His writings have been published in almost all major national dailies in Bangladesh including DT, FE, etc. Prior to FS, he worked for a local conglomerate where he helped start a social enterprise. Ruhul is a 2022 winner of Emergent Ventures, a fellowship and grant program from the Mercatus Center at George Mason University. He can be reached at ruhul@futurestartup.com

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