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Global Brands Pay Growing Attention To Bangladesh Market

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Jan 22, 2020

An increasing number of international brands are paying attention to the Bangladesh market. TBS has an interesting report on the development here. 2019 alone saw the launch of a handful number of multinational brands launching their retail operations in Bangladesh. 

Domino’s Pizza was launched in 2019 and today they have three outlets in Dhaka. Miniso, the Japanese design-focused retail brand, has now 5 outlets in Dhaka. 

Grameen Uniqlo, another Japanese brand, that was launched in 2013 in collaboration with Grameen Bank has now 16 outlets in Dhaka. Sports products brands Puma opened one and Decathlon two outlets in Dhaka last year. 

All these companies plan to expand operations in Bangladesh in the coming years. 

Why it matters: Dhaka’s retail scene has been seeing a growing infusion of new blood of late and across verticals. We have seen food retail chains, both local and international, such as Northend, Kazi Food Kitchen, CP Food, Burger King, KFC, Pizzahut to achieve decent growth over the past years. Accelerated economic growth, the emergence of a new middle class, and growing urbanization offer excellent opportunities to the retail market. Look out for this trend to accelerate in the coming years. 

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Ruhul Kader is a technology and business analyst based in Dhaka, Bangladesh. He is also the co-founder and CEO of Future Startup and author of Rethinking Failure: A short guide to living an entrepreneurial life. He writes about internet business, strategy, technology, technology policy, and society. He can be reached at ruhul@futurestartup.com

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