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Consumer Tech Startups In Dhaka Remain Limited In Scale, Mostly Serve Urban Upper Middle Class

Dec 26, 2019

A significant percentage of Dhaka’s consumer tech startups are basically urban services. Many of these services, at their current form, have no or limited market outside major urban hubs such as Dhaka, Chittagong, and Sylhet and probably Cox’s Bazar. 

More importantly, many of these services don’t cater to all the urban population. They serve only a small percentage of the urban population, mostly upper-middle-class group. 

If this trend continues and startups don’t change themselves at the value proposition level, a large number of these consumer tech startups would find them in rough places and would struggle to generate numbers that could attract serious venture capital investment.

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Ruhul Kader is a technology business and technology policy analyst based in Dhaka, Bangladesh. He is also the co-founder and CEO of Future Startup and author of Rethinking Failure: A short guide to living an entrepreneurial life. He writes about internet business, strategy, technology, technology policy, and society. He can be reached at

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