future startup logo

Online Marketplace Aadi Raises Investment From Paragon Group

Online eCommerce Marketplace startup Aadi has raised an undisclosed amount of investment from Paragon Group, the company announced today in a blog post on its website. While the company did not disclose the size and details of the investment, the announced said that after the investment Paragon Group owns a 35 percent equity of Aadi.

The company says the new investment would allow it to invest in building a cross-border e-commerce operation from Bangladesh. The company particularly aims to serve NRB (Non-Resident Bangladeshi) community across the world. 

Launched in December 2018, Aadi has positioned itself as a cross-border ecommerce platform that aims to enable local fashion retailers and manufacturers to sell internationally. The company says, it already has 100+ partners on its platform who are selling globally through Aadi's online marketplace. Although the company talks about manufacturers and retailers, it is not eyeing B2B market. Rather a B2C play where it would enable local retailers to sell Bangladeshis living abroad. 

The company says it has a strong strategic partnership with DHL as its logistics partner and can deliver products to 220+ countries within 3-5 days. 

Some 10 million Bangladeshis live abroad and a large number of these people buy Bangladeshi products on a regular interval. While there is a strong demand among non-resident Bangladeshi for made in Bangladesh products, the nature and size of that market remain a question. 

In-depth business & tech coverage from Dhaka

Stories exclusively available at FS

About FS

Contact Us