If you are looking to launch a new business, then creating the perfect presentation pitch is absolutely critical. What you want is to aptly share your ideas with investors and stakeholders through your content. It should look appealing, but at the same time, it should contain all the key details.
The following are the 10 important components that your presentation deck should contain, preferably in 10 pages:
1. Cover Page
Your cover page contains your business name, tagline, and most importantly- the company logo that makes you look professional and trustworthy. If you don’t have a logo, then you needn’t worry because you don’t have to spend a lot of money on that and neither do you need to spend days to get it done. You can design one with a logo maker at a small price yourself! There are a variety of tools online that you can use.
Many budding entrepreneurs also forget to include the contact information in the slides. Don’t make this mistake as every single detail matters.
Investors usually want to know about the team that’s behind your company. So, make sure that you add all the members of your team in the deck along with their background. Sharing key details about each member and their role in the company can help in building trust with the investors.
Before you start explaining the products and services that you are going to offer, you want to show a summary first. It should cover the key aspects of your company including the most interesting facts, any milestones that you may have hit, etc. This section should be interesting enough to arouse the interest of the investors and make them want to learn more about what you have to offer.
A business essentially solves a problem, and you need to have a clear idea of the problem that you are looking to solve. If you have a product demo ready, then now is the time to bring it out for the audience. You want to focus on good visuals and storytelling which are the best practices for any kind of presentation. Remember that when pitching, your product(s) may not matter as much as the story itself.
At some point during your presentation, you need to show the market size of the product or service that you are offering, as the investors will take interest in your business only if you will show that there is a market for it. So, you should cover your marketing strategy and how you wish to achieve your sales targets following a fixed timeline.
No entrepreneur can predict the future of their business. However, you have to make decisions based on projections and assumptions about your growth and the possible pitfalls that you may encounter. For instance, one project could be that you want to acquire 1,000 customers by the end of 3 months. Another one could be that you will join hands with a strategic partner in the industry within 6 months, etc. These predictions and goals can help you create your roadmap with ease.
Every business has competition and you should know about yours. This is because when pitching the investors, you have to mention the names of some of the biggest ones and also show how you look to gain an edge over them. You need to shed light on your strategy to convince the investors that your product is better, or how your marketing strategy is more effective than others.
8. Business model
Even if an investor is interested in backing your business with money, they would want to know when they can get a return. This is because the ultimate goal of every investor is to make profits by investing in businesses that show potential. However, it’s your responsibility to share the details of your business model, including how you wish to attract the customers, what your pricing will be, the margins, etc.
You should be as transparent as possible with your plan as honesty is one of the best lessons for raising funds. By hiding the real numbers and facts, you stand to lose trust with potential partners.
In the financing page, you have to share how much money you have raised so far and how you wish the raise the remaining capital. If you have invested your own money, then you should definitely mention that as it will show that you are committed.
10. Investment Utilization
When you are borrowing money from an investor, then it’s natural for them to want to know how you wish to spend the money. Again, you need to have the right and specific answers to their questions. For instance, you need to share the exact allocation of funds for marketing, inventory, sales, etc. You also need to share the projections for future credit requirements.
So, there you have it- the 10 things you need to include in your startup presentation pitch. Make sure that you don’t forget a single one. Only then you can give an excellent pitch! Good luck!