Calling All Student Entrepreneurs: Tell Us About Your Startup

On The Importance Of Freeing Yourself From Pressure

Jun 23, 2019

In sports, there is a term called “choke”. The term is commonly used to describe when an athlete’s or a team’s performance suffers greatly under pressure. In cricket, South Africa has, in fact, made a name for choking. They play well throughout the tournament and fail miserably in the finale. Not in this (2019) cricket world cup though! When a player chokes, they fail to perform.

Best of the players perform the worst under pressure when they fail to manage the pressure. They could not think and their well-planned strategy goes out the window. They struggle to do common things they’ve practiced hundreds of times. Their mind goes blank when they most need to think on their feet. This is why mental training is such a big thing in sports. Clubs spend millions on training their athletes on mental toughness.

Timothy Gallwey the author of the widely read book The Inner Game of Tennis, popularized an idea to handle the pressure which he named “quieted mind” - a mind which is quiet is focused and don’t give into the future worries and negative thinking. It is busy doing the task at hand. Kristin Keim, a sports psychologist who trains competitive athletes, teaches her clients to focus on what they could control and pay attention to the task at hand.

Interestingly, this choking under pressure is not just a sports thing. It is everywhere.

We cave under pressure before a big presentation. Our palms sweat when we get to face our boss and so on. Pressure makes anxious. It disrupts our performance. Makes our heart rate speed up. Makes us struggle to breathe. Thinking clearly becomes difficult. You may lose some control of your physical and mental abilities. Your capacity to execute shrinks.

Facing pressure is stressful in every situation and it does hamper our performance if not handled well.

This is true for building startups as well.

Let’s begin with finding ideas. When you are actively trying to find ideas, you are likely to be misled because you are in a hurry to find an idea to start a business. There is no room for experiments. You need to come up with an idea and that too an exciting one. This sense of urgency may lead to terrible ideas.

The second predicament is an active mind. An active mind that is looking for ideas could make terrible mistakes. Because it is calculative and aware and may fall into more common traps such as looking for ideas that are successful, looking for hot trends in the market, looking for inspiration in other industries and trying to come up with profitable ideas whereas startup works in a completely different way.

Best ideas don’t come on-demand. Rather best ideas come when you are not actively looking for them. Uninhibited. Relaxed. Daydreaming.

According to a 2016 study by cognitive scientist Scott Barry Kaufman, 72 percent of people have their best ideas in the shower. Kaufman goes on to explain why, “the relaxing, solitary and non-judgmental shower environment may afford creative thinking by allowing the mind to wander freely”. This is the psychological side of not looking for ideas actively.

Look somewhere else instead

“The way to get startup ideas is not to try to think of startup ideas,” writes Paul Graham in his famous essay on how to get startup ideas. Instead, look for problems. Starting finding solutions for those problems.

Start a side project.

I can give other ideas about how to find problems. Keep a problem notebook. Maintain a journal. Observe.

Meet tons of people.

Be interested.

Be curious.

Finding a problem or starting a side project is much easier from a psychological perspective. The commitment is low that allows mental space for you to come up with interesting ideas.

A side project means not something that serious. You could tinker and tweak and experiment and change. This would eventually lead to somewhere more fascinating. Then gradually graduate your idea to a startup.

Courtesy: Photo by Keegan Houser on Unsplash

Register to read this article in full and more insight articles!

By registering, you will be signed-up for an account which gives you access to our premium stories published a few times a week and archives of all our premium stories. You will also receive a daily newsletter sent to your inbox. To unsubscribe, please visit the profile section in your account. We have a strong privacy policy. We will never share or sell your data to anyone.

What you get
In-depth actionable analysis

In-depth analysis on startup, business and technology scene in Bangladesh that you would not find anywhere else.
Daily and weekly newsletter
Get our daily and weekly newsletter with our most important stories directly to your inbox.
Join the conversion on this article and more on our public Telegram Group
Ruhul Kader is a technology and business analyst based in Dhaka, Bangladesh. He is also the co-founder and CEO of Future Startup and author of Rethinking Failure: A short guide to living an entrepreneurial life. He writes about internet business, strategy, technology, technology policy, and society. He can be reached at

In-depth business & tech coverage from Dhaka

Stories exclusively available at FS

About FS

Contact Us