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Styline Turns 4, Announces Weeklong Programs

Styline, the fast-growing modest fashion startup, has turned 4 this month. Founded on April 10 four years ago, Styline has evolved to become one of the most important startups in fashion in Dhaka. Over the last four years, it has expanded its operation, launched multiple product lines, and introduced multiple retail outlets across the country with an ambition to bridge online and offline operation.

As part of its four years anniversary, Styline has announced a long list programs including a BOGO (Buy One Get One Free) campaign on April 6th, a Self-order Day (something exclusive for app and website orders) on April 7th, a Marketplace Day (inspire people to buy from different product lines) on April 8th, a Free Delivery Day (all parcels anywhere in Bangladesh will get free delivery) on April 9th, and much more. You may read more about their anniversary celebration programs here.

Styline is a modest lifestyle marketplace headquartered in Dhaka, Bangladesh. Launched in April 2015, the relatively early days of a fast-growing fashion trend modest fashion, Styline has experienced phenomenal growth over the past four years and has successfully positioned itself as a leader in modest fashion online marketplace space in Bangladesh.

Styline started with one product-line: Hijab. In the early days, it used to import and work with local designers and sellers to aggregate excellent quality and beautiful design of hijabs. It became an instant hit. In no time modest fashion lovers started to flock to its platforms – website, app and social media channels. Since then, it has expanded to multiple vertices. In 2016, it expanded to modest Dress. In 2018, it entered the Halal and Organic Cosmetics market. In 2017, Styline introduced its new retail concept and today has 5 experience hubs a.k.a outlets in Dhaka, Chittagong, and Sylhet. The company aims to integrate online and offline shopping experience.

Globally, consumers spent $254 billion on modest attire alone in 2016, according to the latest Global Islamic Economy report. The report predicted the market could reach $373 billion by 2022. If you add other verticals like cosmetics, it offers an unparalleled opportunity.

In Bangladesh, modest fashion is one of the fastest growing trends. In an interview with Future Startup Styline founder Khobaib Chowdhury said Styline wants to become the lifestyle platform of Bangladesh within the next 10 years and the company aims to support 1 Million SMEs to build an e-commerce ecosystem in Styline platform by 2024 and we are looking for people who could contribute to building that future.

Go Deeper: Read our years of in-depth coverage of Styline here.

Ayrin Saleha Ria is an undergrad student currently studying Applied Sociology at ASA University Bangladesh. She takes a deep interest in human society and behavioral science and loves reading. She works at FS as a Community Management Fellow and writes about interesting companies.

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