Deligram, an omnichannel eCommerce startup that aims to operate at the intersection of online and offline and integrate the power of digital commerce with offline retail by enabling existing corner shops in neighbourhoods to act as their collection points, announced that it has raised US$2 million in Series A investment from a network of institutional and angel investors including Skycatcher and Everblue Management, reports the Daily Star. It had previously raised US$500,000 as seed money in 2017. With the investment, the startup aims to expand its agent-led model to build out its distribution channel further, grow its numbers, and expand to a few more cities by the end of this year.
Over the last few years, eCommerce has seen a steady growth in Bangladesh, but the new mode of digital commerce is far from becoming a mainstream thing. Despite a consistent push from players like Daraz and AjkerDeal, eCommerce continues to be an option for bounty shopping where shoppers go for discounts and special offers. There is, of course, a growing user base who rely on ecommerce for shopping but the overall growth has been lackluster at best.
After years of experiment and fine tuning, Deligram says it has found a silver bullet of a sort to crack the ecommerce nut in Dhaka. It says its corner shops led distribution model coupled with its web and app has helped the company to grow quickly. With the investment, the company now aims to build on its initial success.
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