Kormo, the marketplace for informal sector and urban jobs, was formally launched in September 2018 in Dhaka. We ran quite a comprehensive story on the day Kormo launched. From Google Launches Informal Sector Focused Job Marketplace Kormo In Dhaka:
“In a move that is likely to have a significant impact on how people find jobs and employers hire in the informal sector in Bangladesh, Google has officially launched a new job marketplace in Dhaka for the informal sector jobs, aptly named Kormo. The mobile-based platform will connect job seekers and employers while also helping job seekers to level-up their skills by providing career development tips and information. Kormo has been developed under Google’s Area 120, an incubator program that deals with developing new innovative solutions for emerging markets inside Google.”
In simple, Kormo is a two-sided marketplace serving job seekers and businesses. It aims to solve multiple consequential problems for each side of its platform. Although it plainly describes itself as a “jobs and careers app that connects job seekers to businesses”, its ambitions are higher.
Job as a category is critical and interesting for several reasons. For employers, hiring the right people is of paramount importance - meaning in an ideal world they should be happy to invest in ensuring that they get to hire the right people. For job seekers, getting a job and then getting the right job, these are critical goals and in order to increase her odds of getting the best option, she should be happy to invest as well. There are natural incentives for both parties here. Then and again, you have to be able to align these incentives and part of Kormo’s work lies there.