Inside PriyoShop’s Ambitious Rural eCommerce Play
PriyoShop has turned 7 this month. It is a huge feat for a local ecommerce company to survive 7 years and then thrive in a market like Bangladesh. Founded in 2013, PriyoShop started its journey out of a 600 sq. ft. office and with a tiny 3-member team. Like many other successful businesses, it was a result of a side project PriyoShop founder Asikul Alam Khan and his team was working on.
Although it focused on 3C products in the early days, it quickly expanded to a comprehensive range of other products. Today, through its b2c online marketplace, PriyoShop offers clothing, fashion accessories, electronics, gadget, bikes, home appliances, daily needs products and everything in between. It handles thousands of transactions daily. It has invested in warehouse and logistics – one of the earliest ecommerce players in the country to invest in in-house logistics.
Over the past two years, PriyoShop has seen steady growth. It has expanded the team. Expanded product categories. Invested heavily in customer service, growth, and geographic expansion. Grown both in terms of the size of its business, team, and operation.
It has made strategic moves that are likely to have long term impact on its future. One such move is its aggressive rural expansion, albeit through various partnerships and small initiatives.
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Ruhul Kader is a technology business and technology policy analyst based in Dhaka, Bangladesh. He is also the co-founder and CEO of Future Startup and author of Rethinking Failure: A short guide to living an entrepreneurial life. He writes about internet business, strategy, technology, technology policy, and society. He can be reached at [email protected]