ShopUp is a fascinating company. It started as a social commerce and marketing company enabling small f-commerce companies to streamline their promotion, order management, and delivery. The first problem ShopUp solved for its customers was allowing small f-commerce entrepreneurs to manage their orders, promote their products regardless of whether they have a credit card or not and then eventually helping them to better manage their logistics, for which ShopUp partnered with logistics companies like DHL.
For small facebook shop owners who could not afford independent agency to promote their product and often struggle to put together every tiny bit of their operation in an efficient manner, it was a godsend. ShopUp grew quickly, thanks to the rapid growth of Facebook-based f-commerce companies in Dhaka between 2015 and 2018.