shurjoMukhi Limited has been working in the ICT for Development (ICT4D) sector in Bangladesh for the last nine years. Improving livelihood and financial access of livestock farmers using technology is one of them. Recently a contract has been signed to implement a project titled Creating Cattle Insurance Market by Radio Frequency Identification (RFID) Tracking in Bangladesh among shurjoMukhi and Phoenix Insurance and Business Finance for the Poor in Bangladesh (BFP-B) aided by UKaid in this regard.
The goal of the project is to create a digital platform named shurjoMukhi praniSheba using IoT (Internet of Things) and RFID technology in rural areas of the country to improve record keeping on cow species, genetic development, information conservation, reproduction, dairy management and provision of primary treatment. Most importantly, a cattle insurance policy to safeguard cattle farmers is part and parcel of the platform. Above all, the praniSheba platform aims to implement the government's mission and vision for rural socio-economic development through the use of ICT in livestock extension activities.