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Green Delta’s Digital Insurance Ambition

Green Delta Insurance Company Limited Additional Managing Director and Company Secretary Syed Moinuddin Ahmed said in an interview with Future Startup that Green Insurance Company, country’s largest non-life insurance company, aims to lead the digital insurance movement in the country.

He said, Green Delta sees a huge growth opportunity in digital insurance space and has already started an internal initiative to materialize its long-term strategy in the space.

“In my opinion, technology and the young generation are two important forces that will drive insurance businesses in the coming days,” Mr. Ahmed said. “At Green Delta, we are paying a lot of attention to these two factors. In order to address this new reality, we have to upgrade our infrastructure and make our services technologically up-to-date so that it matches the expectations of the future generation.”

Mr. Ahmed said the company has a solid strategy in place to deal with digital insurance and it has already started working on it.

“This year, we have launched a 3-year plan under the digital insurance initiative. During this period, we want Green Delta to pioneer in the technology adaptation,” Mr. Ahmed said. “We aim to introduce InsureTech with internal or external funding by 2020. All of these strategies are to make sure that our company is ready to greet the millennials, who will be the majority decision-makers and consumers in the country by then.

We are working on a few areas. For instance, we already have an app for women which is Nibedita. We are working on an overall platform. We are making investments both in software and hardware part of it.”

Mohammad Ruhul Kader is a Dhaka-based entrepreneur and writer. He founded Future Startup, a digital publication covering the startup and technology scene in Dhaka with an ambition to transform Bangladesh through entrepreneurship and innovation. He writes about internet business, strategy, technology, and society. He is the author of Rethinking Failure. His writings have been published in almost all major national dailies in Bangladesh including DT, FE, etc. Prior to FS, he worked for a local conglomerate where he helped start a social enterprise. Ruhul is a 2022 winner of Emergent Ventures, a fellowship and grant program from the Mercatus Center at George Mason University. He can be reached at ruhul@futurestartup.com

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