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Making A Viral Facebook Video Is Super Hard, Data Suggests Only 1 Percent Facebook Videos End up Going Viral

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Jul 31, 2017

According to data from Wochit, a social video production company based in the US, suggests only meager 1 percent of Facebook videos finally end up going viral, here viral means videos that hit one million views or more.

Wochit, that automate social video making for publishers and others, analyzed 5,000 social videos created by more than 100 publishers between March and May 2017 and then compared the result to previous data collected between December 2016 and February 2017 to come to the point. It also suggests that square videos do better than horizontal and vertical ones.

Photo credit: Photo by Sticker Mule on Unsplash


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