Interbrand has published its 2016 edition of best global brands, Apple, the tech giant, once again claims the title for the world's most valuable brand followed by Google, Coca-Cola and Microsoft.
The yearly list puts the value of the Apple brand at $178 billion. Google, the second placeholder, trails Apply by a margin of more than $40 billion.
Interbrand applies a rigorous method to determine the value of a brand and prepare the list. Among other factors, it takes into account financial returns, the role of the brand in the customer's purchase decision, the power of the brand to create loyalty and sustainable demand. To find out more about the process, please refer to Interbrand methodology section.
Chart courtesy: Statista