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These Are The World’s 10 Most Valuable Brands, Tech Continues To Dominate

Interbrand has published its 2016 edition of best global brands, Apple, the tech giant, once again claims the title for the world's most valuable brand followed by Google, Coca-Cola and Microsoft.

The yearly list puts the value of the Apple brand at $178 billion. Google, the second placeholder, trails Apply by a margin of more than $40 billion.

Ten Most Valuable Brands of the world
Ten Most Valuable Brands of the world | Courtesy - Statista 

Interbrand applies a rigorous method to determine the value of a brand and prepare the list. Among other factors, it takes into account financial returns, the role of the brand in the customer's purchase decision, the power of the brand to create loyalty and sustainable demand. To find out more about the process, please refer to Interbrand methodology section.

Chart courtesy: Statista

Mohammad Ruhul Kader is a Dhaka-based entrepreneur and writer. He founded Future Startup, a digital publication covering the startup and technology scene in Dhaka with an ambition to transform Bangladesh through entrepreneurship and innovation. He writes about internet business, strategy, technology, and society. He is the author of Rethinking Failure. His writings have been published in almost all major national dailies in Bangladesh including DT, FE, etc. Prior to FS, he worked for a local conglomerate where he helped start a social enterprise. Ruhul is a 2022 winner of Emergent Ventures, a fellowship and grant program from the Mercatus Center at George Mason University. He can be reached at ruhul@futurestartup.com

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